Search Engine Optimization

Search Engine Optimization

Search engine optimization (SEO) refers to the strategy of making your firm’s web pages accessible to the search engines, and doing it in a way that makes your page come out in the top search results for the relevant key word.  There are two types of optimization:

  • Organic search engine optimization refers to coming up in the top results based on your page(s) relevancy to the search term, as opposed to paying for a sponsored ranking. 
  • Non-organic search results refers to pay-per-click (PPC) search engine rankings.  In this system, you bid on key words, and the top bidders come out in top on the sponsored rankings.  You pay only if someone actually clicks on the ad that takes you to your firm’s site.
Bookmark the permalink.
Set Up A Free Consultation

With Our Professional Marketing Team

Please leave this field empty.

Column Image

Turning "How?" into WOW!

Hear what Berbay clients are saying...

Client Testimonials ►

© Berbay Marketing & Public Relations 2015 All Rights Reserved. | 2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025 • (310) 914-4200 • Fax: (310)-914-4201 • | Info | Sitemap | Terms & Conditions