Webinar Integrating Laterals Means Integrating Marketing April 16, 2013 at 11:00 a.m. Professional services firms have high hopes for the lateral professionals they recruit to their firms. The seasoned professional joining the firm comes on board ready to fulfill the potential they see. Why then do so many of these relationships fail? One of the most important yet overlooked factors in successful lateral integration is that of marketing – integrating the lateral hire into your firm’s business development efforts, as well as marketing to the hire’s own client base. Join us for a complimentary webinar where we’ll discuss: The three … Continue Reading
Webinar Your Law Firm Succession Plan: Tackling the Empty Rainmaking Bench Presented by Sharon Berman Principal, Berbay Corp. Will a looming empty rainmaking bench hinder your exit strategy? Many rainmaking owners have been stopped short on the way to retirement when the realization hits that there’s no one to take on their mantle. The lack of rainmaking bench strength, which may have gnawed at you in the past, now becomes an obstacle to implementing your exit strategy. The time to build rainmaking and business development into your succession plan is years before you plan to transition your firm. Join us … Continue Reading
We live in a digital age that allows us to work with individuals from around the world. Yet, despite technological advances that enable us to share information virtually, there is still a need for law firms to hold live press conferences. Such events are important because they allow you and your firm to gather journalists from an array of media outlets, who can then disseminate your message immediately to a broad audience. Continue Reading
Establishing, maintaining or revitalizing a website demands the time and focus most lawyers would rather devote to their clients. That’s why many law firms outsource their web development and ongoing online marketing.
The law firm web development market offers options ranging from off-the-rack sites to custom websites. Some law firms go with companies we’ll call “the Big Guys”: large web development firms that have made their name in the legal industry offering “turnkey” website development, search engine marketing (SEM) services and directory listings. Continue Reading