You may be hearing a lot about content marketing lately, but may not be clear as to what it is and why you need to make it part of your marketing now.
Do a Google search and you find that content marketing has many definitions, all of them with a common thread: providing informative and valuable material that attracts and engages your audience.
Changes in what is effective in marketing seem to happen today at the speed of light. Some concepts and vehicles, like Twitter, were in their infancy just a few years ago but have taken hold and are now pervasive. Others, à la MySpace, burned brightly but are now obsolete. Continue Reading
Your social circles are often rich with prospects and referrals, yet approaching friends for their legal work can sometimes feel uncomfortable. Indeed, asking for business in social situations has both risks and rewards.
The most obvious risk is the potential to damage friendships that are important to you. Conversely, the rewards can include longstanding, mutually beneficial social and professional relationships. Therefore, you want to carefully weigh the potential outcomes of asking for business from those with whom you socialize before you decide to do so. Continue Reading
What do best practices have to do with weak ties, and what do these theories have to do with law firm marketing?
These questions were on my mind when I attended several conferences that seemingly had nothing to do with legal marketing, but everything to do with obtaining a fresh perspective and looking at best practices. It is stimulating to compare and contrast what other markets are doing to see what you can borrow from them in order to keep your own marketing invigorated. Continue Reading