Articles


Nine Marketing Resolutions for the New Year

By: Sharon Berman Published: The Recorder New Year’s resolutions are the new Santa Claus: they’re a nice idea, fun to contemplate, but we all know they don’t really exist. By day seven of the new year, resolutions have fallen by the wayside. So, why write an article about New Year’s resolutions for your marketing? Because “resolution” isn’t just something you make in December (and break in January); it also means courage, dauntlessness, steadfastness and staying power—among other qualities many professionals would like to ascribe to their marketing and business development. With those meanings in mind, here are some marketing “resolutions” … Continue Reading

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Marketing: Now and How!

Your business, no matter what profession you’re in, rises and falls on numbers. Numbers permeate everything you do and think about. What are my sales and gross profits? How many deals do I need to close to increase revenue? How many clients do I have right now? It’s all a numbers game. The numbers boil down to marketing and business development—generating leads and filling your sales pipeline. So, what is a lead? In simplest terms, it’s someone who is interested in your services. A lead can be a referral from a colleague, an inquiry from your website, a referral from … Continue Reading

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Facets of Marketing

By: Sharon Berman Published: The Recorder What does diamond grading have in common with law firm marketing? It may not be immediately obvious, but some takeaways from a weeklong lab on diamond grading made the similarities as clear as you’d want a diamond to be. Education is Marketing Selling a diamond or fine jewelry in general takes the same finesse and skill as selling any professional service. The first words out of one instructor’s mouth were “People buy from those they trust, and they trust those who are educated.” Was he talking about marketing a legal practice? It sure sounded … Continue Reading

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What Kind of Marketing Help Do You Need?

By: Sharon Berman
Published: The Recorder

If you or your firm has ever looked for external marketing support, you may have been puzzled by the available choices. Firms are bombarded with consultants and agencies promoting their ability to generate leads and business. Figuring out what you need and where to start are generally what create the dilemma. Continue Reading

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