Articles


Legal Marketing: There’s an App for That

Would you like to develop a marketing app that could raise your visibility, strengthen your credibility, and generate more leads? “Sure,” you may be saying, “but I wouldn’t know how; I’m not a ‘techie.’” Well, to build a perfectly functional marketing app, you don’t have to understand technology. You just have to keep doing the work you’re doing on a daily basis and process it through three simple steps. But let’s back up for a minute and define what we mean by “marketing app.”  An “app,” or application, is a computer software program designed to perform a specific task. These … Continue Reading

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Marketing Pros “WOW” at the 2016 Legal Marketing Conference

The following summary and marketing tips should prove helpful to you as you develop your own marketing strategies and plans. With breakout session topics including “The Secrets of Why and How TED Talks Captivate Audiences,” “The Latest Trends in Legal Marketing and Business Development,” “Getting to the Heart of Your Firm’s Brand,” “The Marketing Scorecard: Key Factors for Measuring ROI” and “Managing the Business of Marketing,” top legal marketing pros informed and inspired their audiences with measurable strategies and tactics for building on, and generating new, profitable client relationships. Drawing an audience of over 1,400 people from 17 countries, presentations … Continue Reading

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Nine Marketing Resolutions for the New Year

By: Sharon Berman Published: The Recorder New Year’s resolutions are the new Santa Claus: they’re a nice idea, fun to contemplate, but we all know they don’t really exist. By day seven of the new year, resolutions have fallen by the wayside. So, why write an article about New Year’s resolutions for your marketing? Because “resolution” isn’t just something you make in December (and break in January); it also means courage, dauntlessness, steadfastness and staying power—among other qualities many professionals would like to ascribe to their marketing and business development. With those meanings in mind, here are some marketing “resolutions” … Continue Reading

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Marketing: Now and How!

Your business, no matter what profession you’re in, rises and falls on numbers. Numbers permeate everything you do and think about. What are my sales and gross profits? How many deals do I need to close to increase revenue? How many clients do I have right now? It’s all a numbers game. The numbers boil down to marketing and business development—generating leads and filling your sales pipeline. So, what is a lead? In simplest terms, it’s someone who is interested in your services. A lead can be a referral from a colleague, an inquiry from your website, a referral from … Continue Reading

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