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Why Your Firm Needs Social Media Now – The Recorder

By: Sharon Berman
Published: The Recorder

How much business will your firm lose in 2015 if you do not consistently incorporate blogs and other social media outlets—LinkedIn, Facebook, Twitter, and Google+—into your marketing program? This question was on my mind after several discussions with successful small firms with a business clientele that were considering how to work social media into their business development initiatives, if at all. Continue Reading

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Tame the Marketing Beast Before it Devours You – The Recorder

By: Sharon Berman
Published: The Recorder

Universal Studios is home to a ride where the 3-D effects make the rider believe a wild dinosaur or monster robot is about to devour him. This is the same way many professionals feel about marketing today—that it’s a voracious, many-headed monster that seems impossible to control and tame.

In the not too distant past, this marketing beast seemed manageable. Social media was but a glimmer in a teenager’s eye. Cell phones were for phone calls.
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Keeping Your Marketing Efforts Current – The Recorder

Published: The Recorder
By: Sharon Berman

Changes in what is effective in marketing seem to happen today at the speed of light. Some concepts and vehicles, like Twitter, were in their infancy just a few years ago but have taken hold and are now pervasive. Others, à la MySpace, burned brightly but are now obsolete. This progression shows how once-effective marketing tools can evolve, while others essentially disappear Continue Reading

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How and When to Seek Business From Your Social Circle – The Recorder

Published by: The Recorder
By: Sharon Berman

Your social circles are often rich with prospects and referrals, yet approaching friends for their legal work can sometimes feel uncomfortable. Indeed, asking for business in social situations has both risks and rewards.

The most obvious risk is the potential to damage friendships that are important to you. Conversely, the rewards can include longstanding, mutually beneficial social and professional relationships. Therefore, you want to carefully weigh the potential outcomes of asking for business from those with whom you socialize before you decide to do so.
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