Articles


What Kind of Marketing Help Do You Need?

By: Sharon Berman
Published: The Recorder

If you or your firm has ever looked for external marketing support, you may have been puzzled by the available choices. Firms are bombarded with consultants and agencies promoting their ability to generate leads and business. Figuring out what you need and where to start are generally what create the dilemma. Continue Reading

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Helping Experienced Attorneys Find a Digital Voice

Published: The Recorder
By: Sharon Berman

Seasoned lawyers, most often with small or mid-size firms, sometimes profess frustration at being left in the dust from a marketing perspective.

Experienced, successful lawyers who have been practicing for several decades are often dismayed by the fact younger, less experienced lawyers, some just a few years out of law school, successfully put their online marketing savvy to use and usher new business through the door. Continue Reading

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A Myriad of Marketing Support

By: Sharon Berman
Published: The Recorder

If your firm has ever looked for outside marketing support, you may have been puzzled by the choices. Firms are bombarded with consultants and agencies promoting their ability to generate leads and business. The dilemma comes in figuring out what you need and where to start. Continue Reading

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Why Your Firm Needs Social Media Now – The Recorder

By: Sharon Berman
Published: The Recorder

How much business will your firm lose in 2015 if you do not consistently incorporate blogs and other social media outlets—LinkedIn, Facebook, Twitter, and Google+—into your marketing program? This question was on my mind after several discussions with successful small firms with a business clientele that were considering how to work social media into their business development initiatives, if at all. Continue Reading

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