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Rolling Out Your New, Improved Practice -The Recorder

Published: The Recorder
By: Sharon Berman

How can you reinvent not only your own law practice, but the practice of law itself? Continue Reading

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As In-House Roles Expand, So Do Opportunities for Trusted Outside Counsel – The Recorder

With companies looking to their GCs for protection, governance and strategy, make sure to pitch your firm’s strengths in all three areas.

Published: The Recorder
By: Sharon Berman Continue Reading

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Pricing to Sell – The Recorder

By: Sharon Berman
Published: The Recorder

Pricing is an integral component of marketing, but only recently have law firms begun to realize its vital role in marketing and business development. Setting and getting your professional fees encompasses a range of qualitative and quantitative factors all of which have never been under such scrutiny. Consequently, in today’s economic environment, lawyers find themselves in an uncomfortable and unfamiliar position when they discuss and work out these all-important fee agreements. Continue Reading

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Marketing Your Practice as a High-End Product – The Recorder

By: Sharon Berman
Published: The Recorder

Some of the world’s most famous jewelry designers did not mark their products with their names. Tiffany did not invent the “Tiffany” setting, the ubiquitous prong-set diamond engagement ring. And how do you really know if the Art Deco piece you sprang for is actually Art Deco or a knock-off from Thailand? Even more importantly, how does this pertain to your marketing? Continue Reading

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