By: Sharon Berman Published: Bankruptcy Law360 While the economy may have suffered over the past few years, these have been good years for bankruptcy and financial restructuring attorneys. More competitors have likely come out of the woodwork, but work has been plentiful and steady. However, the economy has grown healthier of late and, overall, business is on the upswing. Although some businesses will still run into trouble, bankruptcy work tends to slow in a marketplace such as this. During the past few years, you may have been intent on branding yourself as a bankruptcy attorney to take advantage of … Continue Reading
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Marketing: How Much is Too Much? – The Recorder
By: Sharon Berman Published: The Recorder A prospective client, who had been spending a great deal of time out of the office marketing his firm, recently asked me, “Can you be doing too much marketing?” This professional was particularly concerned because he didn’t want the reputation of some attorneys he’d known in the past who were known as marketers, but not trusted advisers. They were viewed as professionals who spent a lot of time developing business, but were rarely seen in the office or working with clients. As a professional marketer, I believe the answer to the question of whether … Continue Reading
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Missed Web Opportunities – The Recorder
By: Sharon Berman
Published: The Recorder
True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversation segued from how an improved website would better showcase their work to a discussion of the opportunities they could attract through search engine marketing, or SEM, I heard the usual mantra — no one will search for a firm like theirs online and then call them cold. Nonetheless, I encouraged the attorneys to consider broadening their view. Continue Reading
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Holding a Press Conference – The Recorder
By: Sharon Berman
Published: The Recorder
We live in a digital age that allows us to work with individuals from around the world. Yet, despite technological advances that enable us to share information virtually, there is still a need for law firms to hold live press conferences. Such events are important because they allow you and your firm to gather journalists from an array of media outlets, who can then disseminate your message immediately to a broad audience.
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