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How and When to Seek Business From Your Social Circle – The Recorder

Published by: The Recorder
By: Sharon Berman

Your social circles are often rich with prospects and referrals, yet approaching friends for their legal work can sometimes feel uncomfortable. Indeed, asking for business in social situations has both risks and rewards.

The most obvious risk is the potential to damage friendships that are important to you. Conversely, the rewards can include longstanding, mutually beneficial social and professional relationships. Therefore, you want to carefully weigh the potential outcomes of asking for business from those with whom you socialize before you decide to do so.
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Connecting Content to Marketing – The Recorder

Published: The Recorder
By: Sharon Berman

Professionals have been hearing a great deal about content marketing of late but are unclear as to what it is and why they should consider it as part of their marketing program. If you do a Google search, you will find that content marketing has many definitions, all of them having the same essence—providing informative and valuable material that will attract and engage your audience. While the term itself is seemingly new to the professional services lexicon, given this definition, content marketing is not actually new at all. Instead, it is simply a fresh term for something most professionals have been doing quite regularly throughout their careers. Even in the pre-Internet age, lawyers and other professionals marketed their services by sharing their knowledge, educating their clients about the issues and challenges that should concern them and their possible remedies. Continue Reading

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Looking for Marketing Mojo Outside the Legal Industry – The Recorder

Published: The Recorder
By: Sharon Berman

What do best practices have to do with weak ties, and what do these theories have to do with law firm marketing?

These questions were on my mind recently when I attended several conferences that seemingly had nothing to do with legal marketing, but everything to do to with obtaining a fresh perspective and looking at best practices. It is stimulating to compare and contrast what other markets are doing to see what you can borrow from them in order to keep your own marketing invigorated. Continue Reading

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Rolling Out Your New, Improved Practice -The Recorder

Published: The Recorder
By: Sharon Berman

How can you reinvent not only your own law practice, but the practice of law itself? Continue Reading

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