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Moving Beyond The Known – The Recorder

Published: The Recorder
By: Sharon Berman

What do best practices have to do with weak ties, and what do these theories have to do with law firm marketing?

These questions were on my mind recently when I attended several conferences that seemingly had nothing to do with legal marketing, but everything to do to with obtaining a fresh perspective and looking at best practices. It is stimulating to compare and contrast what other markets are doing to see what you can borrow from them in order to keep your own marketing invigorated. Continue Reading

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Rolling Out Your New, Improved Practice -The Recorder

Published: The Recorder
By: Sharon Berman

How can you reinvent not only your own law practice, but the practice of law itself? Continue Reading

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As In-House Roles Expand, So Do Opportunities for Trusted Outside Counsel – The Recorder

With companies looking to their GCs for protection, governance and strategy, make sure to pitch your firm’s strengths in all three areas.

Published: The Recorder
By: Sharon Berman Continue Reading

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Pricing to Sell – The Recorder

By: Sharon Berman
Published: The Recorder

Pricing is an integral component of marketing, but only recently have law firms begun to realize its vital role in marketing and business development. Setting and getting your professional fees encompasses a range of qualitative and quantitative factors all of which have never been under such scrutiny. Consequently, in today’s economic environment, lawyers find themselves in an uncomfortable and unfamiliar position when they discuss and work out these all-important fee agreements. Continue Reading

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