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Best in Breed Website Bios
June 23, 2017
You have about eight seconds and 150 characters for your prospects to decide if they are going to continue reading your attorney biography or click to...
VR for Marketing: Keep Your Finger on the Pulse
June 21, 2017
There’s so much buzz around the world of virtual reality (VR), and industries such as hospitality, tourism, real estate, entertainment and sports ar...
Success Begins in Your Mind
June 16, 2017
At some point, everyone has encountered that person who seems to have everything going for them. You may even be a little jealous, but you recognize t...
5 Things to Leave Off Your Firm Homepage
June 12, 2017
Your website homepage is one of the most important marketing tools you have—and one of the most difficult to get right. It must explain your service...
The Most Valuable Business Strategy? Gratitude
June 9, 2017
You can easily attribute your firm’s or your personal achievements to careful planning, intellect and foresight, but no one built their business by ...
Twitter Tips for Attorneys (Yes, You Should Be Using Twitter)
June 6, 2017
There’s often the misconception that social media is only for millennials or hotshot corporate lawyers, but regardless of your age, practice or rank...
Burst Your Bubble
June 2, 2017
Have you heard the term “news bubble?” It’s the concept that insular groups of people receive news from their bubble of pre-selected people with...
From the “4Ps” to the “4Es”: Why Luxury Marketers Need a Different Formula
May 30, 2017
Whether you are working in the marketing industry or just took one Marketing 101 class, everyone has heard of the 4Ps of marketing – product, price,...
Berbay Visits the Natural History Museum
May 26, 2017
As a part of our Cultural Camaraderie program, the Berbay team took a trip to the Natural History Museum in Downtown Los Angeles, and even got a behin...
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