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Marketing Tasks to Do on a Slow Day
April 25, 2017
Most of time we are swamped, so any time we have a slow day it’s a welcome relief. It can feel a bit odd, though, when you get to the office and the...
Notes from the PRSA Western District Conference
April 18, 2017
This year’s Public Relations Society of America (PRSA) Western District Conference, held in Riverside, CA, covered a number of emerging issues in pu...
Online Client Research Isn’t Going Away Anytime Soon
April 14, 2017
This year’s U.S. Consumer Legal Needs Survey has just been released, and the results are hardly surprising. Like virtually every other legal industr...
10 Quick and Timeless Digital Marketing Tips
April 11, 2017
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always chang...
Four Essential Steps to Creating a Commercial Real Estate PR Strategy
April 3, 2017
When done well, public relations has an exponentially positive impact on commercial real estate firms. PR is extremely cost effective, and it’s ofte...
Does Your Office Have More Generalists or Specialists?
March 27, 2017
You’ve probably heard of “generalists” and “specialists,” and you might have a sense of what each of those types of employees do. But what e...
Berbay Visits the Gamble House
March 24, 2017
As a part of our Cultural Camaraderie program, the Berbay team was fortunate to take a tour of the famous Gamble House. The three-story home in Pasade...
Influencer Marketing – What It Is and Dos and Don’ts
March 20, 2017
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influ...
Dos and Don’ts to Create an Authentic Law Firm Twitter Account
March 13, 2017
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage the; making th...
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