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Berbay Blog

The Good, The Bad and The Ugly: Rankings & Nominations

With a flurry of lawyer rankings in the legal industry, how do you sift through the clutter and determine what’s most valuable for your firm to pursue? The truth is that you could spend your entire week seeking various nominations that in the end may not be beneficial for your firm. At the Legal Marketing Association’s Annual Conference this month in Orlando, Florida, a panel of PR pros discussed how to alleviate the headaches often associated with awards season. Among their tips are: -Pay attention to who sponsors the nomination: Lay out all of the opportunities on the table and … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


What Do General Counsels Need?

Positioning your firm as a desirable option for in-house counsel is a craft in its own right. Further, actually wrangling new business is a major milestone which can take several years. With nearly 70% of the legal work being moved in-house and paralegals handling the work at the level of a fourth-year associate, catching the attention of GCs is more challenging than ever. At the Legal Marketing Association’s Annual Conference, an esteemed panel of US General Counsel from GE Healthcare, MassMutual Financial Group and US Steel discussed how to strategically align your firm with the evolving high-priority needs of GC. … Continue Reading

Full Bio ►

Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Feeding the Power of Focus: George Salmas, The Food Lawyer

We are pleased to have George Salmas, attorney and founder of the The Food Lawyers, as our guest blogger this week. With more than 25 years of experience representing the food industry, Mr. Salmas is their go-to guy. One of the most important steps you can take to market yourself successfully is to focus. The idea of narrowing your focus to one area may fill you with misgivings because it seems as if you will be narrowing your prospect base, but in fact a more streamlined focus helps you establish yourself in your niche – and can even lead to … Continue Reading

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Blog Written by Guest Blogger,

Berbay Corp. welcomes the leading bloggers and thought leaders in the professional services marketing and public relations realm to share their message with our clients.


The Perfect Law Firm Experience….Does it Exist?

In this ever-changing legal industry, is the perfect law firm an impossible dream? The answer is “no!” straight from the clients’ mouths at the Legal Marketing Association’s Annual Conference. Follow the tips below to mold the “perfect” firm for your clients that not only provides high level service, but differentiates you from your competition. – Under-promise and over-deliver: No description needed…Wow your clients! – There is no such thing as over-communicating. – Understand their business: Do whatever it takes…walk the halls, take the in-house legal team out to lunch with the goal of knowing how to better serve them, etc. … Continue Reading

Full Bio ►

Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


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