Berbay Blog

Focused Marketing is the Most Efficient and Effective Marketing

In a recent Law360 article, “5 Things Law Firms Do That Waste Time,” Mark Jungers, co-founder of  , a global legal recruiting firm focusing on top-tier partner placement, discussed how firms waste resources by “…trying to turn everybody into a business developer. Time could be saved, and better results achieved, if only ‘the best’ associates got special training and opportunities.” (I would add that this applies to partners as much as associates.) I wholeheartedly agree with Mark and applaud him for clearly stating it. Firms are concerned with their return on marketing investment but, perhaps because they operate under the … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Are Your Business Relationships on a Road to Nowhere?

“Relationship building” has long been a given of business development. Business leaders and career experts regularly extol the virtues of networking, telling us that an attorney with an iPhone full of contacts and a calendar packed with business events is a success. But what makes relationships inherently valuable? Not much, it turns out. According to Mike O’Horo on Attorney at Work, an attorney who regularly meets new contacts can spend 200 hours a year on developing relationships that lead to…absolutely nothing. At a billing rate of $250 an hour, sinking that much time into one-on-one networking can cost an attorney … Continue Reading

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Blog Written by Megan Braverman, Senior Account Manager

Megan Braverman excels at extracting the maximum benefit out of every opportunity. She brings a fresh eye and an educated, experienced viewpoint that helps clients get a new perspective on their strengths and their potential for reaching new prospects. Her goal with each client is to identify their business objectives and develop and execute a plan that exceeds those objectives.


Customer satisfaction revealed in a cup of coffee

One of my favorite coffee shops recently demonstrated that a business’ approach to a problem – not the problem itself – is what creates long-lasting impressions. My husband and I usually go to Peet’s Coffee every morning. We drove up to the one on Montana Avenue in Santa Monica the other day and there was a temporary kiosk outside – a counter with catering-sized pots of coffee and all the accoutrements. The young man staffing the counter told us that the store was closed because it was flooded. They were hoping to open the next day, but right now they … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


How B2B Companies Can Harness the Power of the Internet

Particularly for small companies, digital marketing tactics can be overwhelming. There’s an endless array of B2B marketing options available, some more effective than others, and you could spend days trying to sort them all out. While many marketing trends have come and gone, others should still be a vital part of your marketing mix. Below, find three tried-and-true strategies for B2B companies. Get your website in tip-top shape. Whether you’re a purely online business or you have brick-and-mortar locations, your website is arguably the most important internet “property” you own. It’s usually the first place that customers and clients go … Continue Reading

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Blog Written by Amy Rossetti,


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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