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Give Me Five

It’s safe to say most professionals believe that email is taking over their life, and it’s not uncommon to spend the better part of an hour crafting the best, most streamlined message possible. We’re all big fans of keeping emails short and sweet, yet productive, so imagine my delight when I came across a simple rule that can solve this problem: Commit to making every email five sentences or fewer. There’s something about having a true limit to ensure you really stick to your goal. As five.sentenc.es explains, “Treat all email responses like SMS text messages, using a set number … Continue Reading

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Blog Written by Tiffany Garcia, Assistant Account Manager

Tiffany Garcia’s work focuses on designing effective marketing materials, creating detailed media lists and updating the firm’s social media profiles. She brings a creative eye to every project and is an invaluable asset to the account team.


General Counsel Confidential: Telling It Like You’ve Never Heard It Before

A panel of general counsel talking about their likes and dislikes is a big draw, but, if you’ve listened to several of them, you’ve probably found that one panel’s responses do not differ much from the others. However, because of its innovative format, the General Counsel session at the Legal Sales & Service Organization’s annual Raindance Conference in Chicago really stood out. John O. Cunningham, himself a former general counsel and now a communications consultant to law firms, moderated the panel titled “What the General Counsel Is Thinking: At Least 30 Things You Should Know.” Read more to find out: … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


I Like Walks on the Beach and Sunsets

In essence, lawyers woo clients, prospects and referral sources. At the recent Avvo Lawyernomics Conference, Avvo CEO Mark Britton gave this new meaning by drawing the parallel between lawyers marketing online and online dating. He emphasized the tremendous role likeability plays in each. Avvo is a lawyer directory and rating site chock-full of legal advice and answers provided by attorneys. Britton began his session by drawing similarities between online dating and searching online for a lawyer. Many lawyers are far too focused on trumpeting their accomplishments and accolades, and sacrifice likability in the process. He noted that when the average … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Adapting Your Marketing Approach: What Lawyers Need to Know

At the recent Avvo Lawyernomics Conference in Las Vegas, I had a chance to catch up with personal injury attorney Barry Goldberg, who I met more than ten years ago. Barry has a flourishing practice because in addition to decades of legal experience, he practices malleable marketing, adapting his business development tactics to an ever-changing market. It was instructive to hear how his marketing evolved. He started out with the opinion that good work and word of mouth were all it took to develop a practice; however, he saw the success that other attorneys were having with business development in … Continue Reading

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Blog Written by Guest Blogger,

Berbay Corp. welcomes the leading bloggers and thought leaders in the professional services marketing and public relations realm to share their message with our clients.


Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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