Berbay Blog

The SEO Apocalypse Is Coming!

Panda, Penguin…What’s next? You might recall these cleverly named updates from Google over the past few years, but just when you think Google has slowed down, they have reinvented the wheel. They’ve told us all the importance of professional services firms having a mobile-friendly website, and now they’re putting their money where their mouth is. Google recently announced a significant change to its algorithm expected to roll out on April 21. It is currently estimated that over 60% of local and national searches are done on a mobile device. Therefore, it seems fitting for Google to restructure their mobile algorithm … Continue Reading

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Blog Written by Erica Feher, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Public Relations Tips for Pitching to Ethnic Media

Los Angeles is considered one of the largest melting pots in the U.S., with ethnicities ranging from Mexican to Chinese to African American. With dozens of media outlets in Los Angeles tailored to specific ethnic groups, it’s important to know how to incorporate strategic communication for each one. At a breakfast panel hosted by the Public Relations Society of America – Los Angeles, several reporters, editors and journalism experts from various Los Angeles ethnic publications shared their expertise regarding what gets their attention and what doesn’t. The common thread amongst all the panelists was that they choose to run stories … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


A Focus on Food Proved to Be the Right Recipe for Don Snyder

Don Snyder embodies the creed that it pays to take a chance on something you’re passionate about. Snyder, a partner at the accounting and business advisory firm Green Hasson Janks, decided to focus a significant portion of his practice in a specific industry when it was anything but clear that he would succeed. In persevering, Snyder grew relationships, built his firm’s business, and now, as the practice leader for food and beverage, he is well known for his expertise in both the accounting and food industries. Snyder sat down with Sharon Berman, principal at Berbay Marketing & PR, for a … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Wedding Bells: The Importance of a Follow-Up for the Big Day

In an industry with more event vendors than I am convinced there is work for, how do you find the perfect fit for one of the most important days of your life? You want someone who is reliable, reasonably priced and who you will enjoy working with. When I began planning my wedding less than five months ago, I was completely taken aback by the number of vendors in every category – from DJs to caterers and beyond. I started by obtaining referrals from friends, using online wedding planning tools, such as The Knot, and of course social media sites, … Continue Reading

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Blog Written by Erica Feher, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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