Berbay Blog

The Next Generation of Marketing: How to Make Millennials Loyal Customers

Analysts say that millennial consumers are driving the market, yet most marketers have no idea how to relate to them. Since millennials crave more personal interactions, it is important that they feel as if you are communicating with them, not to them. To make loyal customers of millennials, it is essential to understand and market to their ideologies by developing a relationship and conversation with them. In a world of digital connections, marketing is viewed as something bothersome that interrupts what they really want or need to be doing. A millennial-focused campaign shows that you are listening to their needs … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


Understanding the “New” Newswire

Garnering the attention of media has only become more difficult with the advent of social media and other platforms where journalists are increasingly getting their news. Getting a news outlet to see your press release has become significantly harder, due in large part to newswires. Newswires, such as PR Newswire and Business Wire are still valuable distribution vehicles for press releases, but the way journalists interact with wires has changed significantly. According to a recent survey of 80 U.K. journalists, they responded with the following: –What do you use newswires for? 78% said they use newswires for news stories, 56% … Continue Reading

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Blog Written by Cat Dreiling, Assistant Account Manager

My background in psychology helps me relate to people and communicate effectively. My experience in the service industry allows me to better serve our clients and anticipate the needs of those around me.


Success Tips for the Savvy PR News Professional

Many public relations professionals want to get their work published, but not all of them know how to do it successfully. There’s a lot that goes into getting your piece published than writing it and pressing send. Below is some savvy, surefire advice on how to get what you want out of your PR career. The Perfect Pitch When writing your pitch, remember the three R’s of pitching: relevance, research, and rhetoric. •Make sure that your story is relevant to the general public, not just a specialized niche. •Research the editors you want to send your pitch to and always … Continue Reading

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Blog Written by Tiffany Garcia, Assistant Account Manager

Tiffany Garcia’s work focuses on designing effective marketing materials, creating detailed media lists and updating the firm’s social media profiles. She brings a creative eye to every project and is an invaluable asset to the account team.


Gender Quotas: The Affirmative Action of the Corporate World?

Women make up more than 50.8 percent of the U.S. population, earn nearly 60 percent of undergraduate and master’s degrees and hold 52 percent of all professional-level jobs. However, in 2014, the percentage of women holding leadership positions was shockingly low. Only 4.6 percent served as a Fortune 500 CEO, 14.6 percent held an executive officer position and 8.1 percent could be classified as a “top earner.” It’s no secret that gender inequality and bias in the corporate world has been a long-standing issue, not only in the U.S., but internationally as well. European countries have set “targets” within a … Continue Reading

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Blog Written by Cat Dreiling, Assistant Account Manager

My background in psychology helps me relate to people and communicate effectively. My experience in the service industry allows me to better serve our clients and anticipate the needs of those around me.


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Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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