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Berbay Blog

New Insights from General Counsel

It’s no secret that General Counsel are becoming more elusive. In a world of creative fee arrangements and more companies bringing work in-house, it’s always helpful to be ahead of the game in terms of knowing what GCs are looking for today. Below are a few snippets from the annual Legal Marketing Association’s Technology Conference, where GCs from Logitech Inc., RingCentral, Intuit Inc., and Chiquita Brands International spoke … Be more than an email relationship. Some issues require more direct communication like a phone call. Don’t put your client through the gauntlet of multiple emails to accomplish one task. The … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


LinkedIn, the New Amazon?

LinkedIn has ebbed and flowed in terms of utility throughout the year. Looking forward to 2015, we believe its value is here to stay. According to a survey of General Counsel, 97 percent said they’ve used social media to vet outside counsel and 25 percent said they’ve gained a negative outlook on an attorney when they weren’t able to find them on LinkedIn. It’s time to start thinking of your LinkedIn profile as a featured product page on Amazon — see the example here of the Fire HD Tablet. This product page is attractive and educational, successfully drawing the viewer … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Talk About Timing

In the professional services industry – law, real estate, finance, etc. – timing can be everything. I received a call from a website vendor that we used several weeks earlier to enhance our firm’s mobile website. He reminded me that we had used their firm before, and he was just checking in to see if we needed anything else. The stars must have aligned because on that same day, we were notified of a problem with our mobile site and needed it fixed immediately. We had a request in to the website hosting company that we use, but they were … Continue Reading

Full Bio ►

Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Public Speaking Tips for Business Professionals

Public speaking can be an unnerving task for any individual, especially for professionals (e.g., financial services, public relations, real estate, law firms) who wish to sell an idea or to connect with a prospect. Below are a few tips from speaking professionals and Eloqui co-founders David Booth and Deborah Shames on how to engage your audience and communicate effectively. Speak in visual snapshots. Telling a story creates a mental simulation for the audience, allowing them to imagine the experience of working with you. Visually walk them through the journey — from the obstacle at hand and the solutions discovered to, … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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