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Berbay Blog

Building Your Online Reputation: Putting Avvo to Work for You

As a lawyer, your online reputation has become increasingly vital to your business. With the growing popularity of social media and consumer review websites, it’s more important than ever to take charge of your online presence. Avvo is one online platform that connects consumers – whether individuals or businesses – with attorneys in a range of practice areas. Similar to services like Yelp, Avvo allows prospective clients to read reviews of attorneys by their former/current clients and peers and weigh that material in their decision-making process. Your Avvo profile is just as important when it comes to search engine results. … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Is Parallax Design the New Trend?

If your professional services firm – legal, real estate, finance or other – is considering a website redesign, you will likely hear about parallax, a trendy design option that was originally created for video games. Parallax sites are attractive and easy to navigate while simultaneously telling a story about your firm, almost like a narrative in a book. Instead of requiring visitors to click from page to page to acquire information, a parallax-designed page allows the user to scroll up and down to find layers of information. For a good example of a site that uses parallax design, visit Iutopi.com. … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Why Webinars Are an Effective Tool for Law Firm Marketing

No matter what business you’re in – legal, real estate, finance, etc. – webinars have become a useful tool to expand your market and drive new business. For law firms, they have become a necessary tool to facilitate client communication, provide continuing legal education to other law firms or attorneys, and educate prospective clients on your expertise. Below are some reasons why webinars can be effective for your firm. Cost Multi-city, in person seminars can get expensive, and webinars provide firms with a lower-cost alternative. Venue rental, catering and travel for a traditional seminar can cost tens of thousands of … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


Take Charge of Your Online Presence

Social media and the online world in general have many professional services firms worried…but why? With so many benefits of social media, it’s crucial for professionals to take control of their online presence, and make it work for them. A law firm client we recently worked with was completely averse to having a LinkedIn profile, but when we explained and demonstrated the benefits, they were surprised and eager to jump in and learn more about what LinkedIn had to offer. In today’s world, your online “footprint” plays a role in your success. Below are a few tips to boost your … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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