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Berbay Blog

10 Things To Consider When Hosting A Videoconference Presentation

With technology being a reliable and cost effective tool for communication, videoconferencing has become an increasingly popular way to stay in front of current and prospective clients. Using video technology to bring people together contributes to business development on a global scale by allowing speakers to give presentations across different time zones and in different countries. Not being in the same room, though, does add a layer of complexity to the presentation, which fortunately can be easily worked around with these ten tips. Prepare a Backup It’s always a good idea to prepare your presentation ahead of time and practice … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Without Reasoning, Rankings can Rankle

If you are a lawyer, I will go out on a limb and predict that you feel bombarded with weekly or even daily solicitations that seem cheesy, weird or crass. I spoke with an attorney last week who was rankled by the emails that promise to list her as a “Super Lawyer,” “Best Lawyer,” or one of the “Top 10 Lawyers.” She routinely hits the delete button as soon as the offers appear. This attorney works in a small firm and considers the whole idea of rankings demeaning. At Berbay, we take these solicitations in stride, mostly because we receive … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Creative Just Got More Creative

Just when you thought you’ve heard all there is to say, creative office spaces just got even more creative. Creative office spaces traditionally have included an open working environment to increase collaboration, and have included features such as video games, TVs and even a high-end cafeteria. In addition to these attractive amenities, tenants are now looking for ways to connect the indoor space to the outdoor space, such as having open walkways and foregoing a lobby in favor of stairs that lead directly into your office from the outside, as well as connecting the parking garage to the indoor space, … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Blog or Not to Blog…

I don’t think Shakespeare intended to answer this question, so we will help answer it for you. Blogs have officially made their way to the top of the marketing lists of many law, real estate, financial and other types of firms, but some haven’t jumped on the bandwagon yet and are wondering if they should. Below are a few tips to keep in mind if you are considering starting a blog: If you start a blog, be prepared to commit to writing and posting regularly. As with your other channels of marketing, consistency is key no matter if you’re posting … Continue Reading

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Blog Written by Megan Braverman, Senior Account Manager

Megan Braverman excels at extracting the maximum benefit out of every opportunity. She brings a fresh eye and an educated, experienced viewpoint that helps clients get a new perspective on their strengths and their potential for reaching new prospects. Her goal with each client is to identify their business objectives and develop and execute a plan that exceeds those objectives.


Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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