Berbay Blog

Lessons Learned from Serving Jury Duty

I have worked in the marketing and public relations aspect of the legal industry for almost two years and have read hundreds of cases, and yet I had never experienced firsthand what it is like in a courtroom. That is, until I was given the opportunity to serve as a juror on a jury trial. During this experience, I witnessed everything from opening statements to closing arguments to examining the evidence in a case, all aspects of a public trial that up until that point I had only read about—or seen in TV dramas. Familiar with legal terminology and practices … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


Nostalgic for Some Good Old-Fashioned Customer Service

Many years ago, when a person needed gasoline, an attendant at the service station would rush out to greet his customer. Wearing a neatly pressed uniform and hat, he would display a bright wide smile and proceed to fill up the tank, clean the windows, check the windshield wipers, and perhaps even hand out some Blue Chip stamps that would be redeemable later for a gift that someone would select from a catalogue. All of this was done for no extra charge. That’s what I call going the extra mile, but those days are long gone. Or are they? I … Continue Reading

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Blog Written by Megan Braverman, Senior Account Manager

Megan Braverman excels at extracting the maximum benefit out of every opportunity. She brings a fresh eye and an educated, experienced viewpoint that helps clients get a new perspective on their strengths and their potential for reaching new prospects. Her goal with each client is to identify their business objectives and develop and execute a plan that exceeds those objectives.


Lawyers…On Uber?

Uber has become a phenomenon in many large US cities, quickly diminishing the need for the traditional yellow taxi cab. In early 2014, Uber co-founder Oscar Salazar saw a need in the health care industry and took Uber one step further. He developed an app called “Pager,” which offers doctor house call services for those in Manhattan and Brooklyn from 8 am to 10 pm, 365 days a year. Various other apps/services in the health care industry offer real-time video conferencing with doctors, text message checkups and more, all eliminating the need to actually go to the doctor’s office. We’ve … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


How to Sustain an Audience in Business

Sure, attending a business conference or exhibiting at a forum here and there is fine, but the power in attending these events comes from consistency. From having been a sponsor of the Greater Los Angeles Association of Legal Administrators’ Employment Law Forum for several years, it is safe to say that Berbay has created a lasting impression on its target audience. In an exhibitor hall filled with legal administrators from law firms all over Southern California, we ran into several friendly faces, including current and former clients throughout the market, who greeted us with phrases such as, “It’s good to … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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