Berbay Blog

Capturing Value on Invoices

Invoicing for services delivered can be an arduous task for any professional services firm regardless of its size. While the invoicing process is often tedious, there is a tremendous opportunity to use invoices as a marketing tool to demonstrate the value you bring to your clients. This is especially true in the legal services industry, where law firms and lawyers detail how every hour worked was spent. Instead of listing “internal meeting” on your invoice, think about how you can describe it in a different way in terms of what the value is for the client. For example, instead, consider … Continue Reading

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Blog Written by Erica Feher, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Content Marketing – Easier Said Than Done

According to reports on North American B2B Content Marketing conducted by the Content Marketing Institute and Marketing Profs, 8% of public relations and marketing companies are effective at content marketing. Only 35% actually have a documented content marketing strategy, yet 54% complain about not having enough engaging content. A higher percentage of companies complain about procrastinating on creating effective content marketing strategies. With marketing trends favoring more personal experiences for consumers, the numbers are showing that some companies are struggling with this change mostly because they are earnestly trying to apply outdated methods. Here are some of the ways to … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


Marketing ideas from an unusual source: Artists who don’t think about marketing

In my travels, I have discovered that good ideas for marketing and public relations can develop anywhere. I recently attended the annual conference of the Society of North American Goldsmiths this year in Boston. You are correct if you imagine that the SNAG conference at first doesn’t look like a typical gathering of lawyers, CPAs or other service professionals. It’s a crowd of creative individuals who see the world from a different perspective and express that viewpoint tangibly through their art. Ironically, despite the name, very few of them work in gold. The purpose of this conference is similar to … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


You Are Not Who I Thought You Were

Let’s face it. Aging isn’t always fun. Our hair turns gray or falls out, we develop wrinkles, and our health begins to deteriorate. That is life, and there is no way around it. The online world often serves as a platform for older professionals to portray a younger version of themselves because of the privacy it provides. Understandably so, older professionals believe that a potential client might be turned off by their age, thus passing them up to find a younger professional. We’ve worked with several lawyers, accountants and real estate professionals who have opted to keep a headshot up … Continue Reading

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Blog Written by Erica Feher, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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