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Berbay Blog

Logo Logistics and Logic: When developing a new logo, less is more

A logo is a clear, simple evocation of what you do and how well you do it. When it works, the logo gives everyone who sees it an exact idea about your brand. But most successful logos are more difficult to create than the end result suggests. Sometimes it’s that the person creating the logo is not a good artist or conceptualist. Other times it’s that too many “experts” are working on the problem. According to a director in a financial services firm who I spoke with recently, creating a logo as part of their re-branding effort was a “nightmare,” … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Generate business during the busy times

If your phone is ringing and ringing, bringing in business with every call, you can count yourself lucky. But don’t count on the phone ringing without end. Because it could stop for reasons out of your control, for example, from recession or an unexpected shift in client preferences. If you are an attorney in trial or an accountant in early April, you might not want to think about marketing, but it is a mistake to be content with the business that comes in the door by itself, even when it seems sufficient in overall numbers. It might sound counterintuitive, but … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Using Your Value Proposition as a Tool for Business Development

Is your value proposition generic? Can you easily replace your name with a competitor’s name and people will think it’s theirs? Is it tired and dated? If your answer is “yes” to any of these questions, it’s time to rethink your value proposition. A well-crafted value proposition can be your ticket to getting your foot in the door, but professionals often get stuck with one that doesn’t demonstrate any value. A perfect example is “A Commitment to Excellence”. Your value proposition might not be a one-size-fits-all approach; however, you might have a baseline that you can build off of and … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


10 Things To Consider When Hosting A Videoconference Presentation

With technology being a reliable and cost effective tool for communication, videoconferencing has become an increasingly popular way to stay in front of current and prospective clients. Using video technology to bring people together contributes to business development on a global scale by allowing speakers to give presentations across different time zones and in different countries. Not being in the same room, though, does add a layer of complexity to the presentation, which fortunately can be easily worked around with these ten tips. Prepare a Backup It’s always a good idea to prepare your presentation ahead of time and practice … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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