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Berbay Blog

The Difference Is in the Details

As professionals, we often work very quickly and sometimes forget to stop and pay attention to the details. I was unfortunately reminded of this recently while working with a third-party vendor. We were dealing with an invoice which was ultimately going to be sent to my client. It took three rounds of changes to get the factual information on the invoice correct – spelling of names, cities, etc. I thought to myself that if someone would have just looked over it once, the blatant errors would have been caught. Further, had I not looked at the invoice and instead forwarded … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Crafting an Attention-Getting Subject Line

Email is a very low cost way to reach and follow up with a large number of potential clients. Done right, it can be one of the most powerful and profitable marketing channels. One of the biggest challenges with email marketing is that your email competes with massive amounts of other email vying to be noticed in the recipient’s inbox. If your emails go unnoticed, how can you reinvigorate your approach to ensure the recipient opens them? The subject line is the most important part of an email and leaves an impression on your receiver. Here are 12 strategies to … Continue Reading

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Blog Written by Tiffany Garcia, Assistant Account Manager

Tiffany Garcia’s work focuses on designing effective marketing materials, creating detailed media lists and updating the firm’s social media profiles. She brings a creative eye to every project and is an invaluable asset to the account team.


Putting Content Marketing to Work for You

If you were to conduct an online search for “content marketing”, you would find countless definitions of the word. In essence, they all have a similar meaning – providing informative and valuable material that will attract and engage your audience. In reality, content marketing is not new. Rather, the concept has been around for several years in various industries, but it wasn’t until recently that it exploded onto the scene in the professional services industry. Content marketing evolved from the traditional notion that public relations used to be completely separate from the “meat” of the business, particularly in law firms. … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Legal Consumers Utilizing Social Media Is on the Rise

Since social media sprang on the scene not too long ago, law firms have found it challenging to embrace it wholeheartedly. There was skepticism that social media was not the place for law firms to have a presence, but rather for teenagers to post pictures from summer camp. As law firms have realized the value, this is no longer true. From a marketing and public relations standpoint, now is the time for law firms to jump in and take full advantage of all the benefits social media has to offer. A recent 2014 U.S. Consumer Legal Needs Survey by FindLaw … Continue Reading

Full Bio ►

Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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