Berbay Blog

Going for Gold: Social Media Lessons to Learn from Olympic Athletes

The summer Olympics and Paralympics may be over, but that doesn’t mean we can’t learn a thing or two from them. Here are a few social media marketing tips to help your firm go for the marketing gold. Practice Makes Perfect Just like how athletes train consistently, firms should regularly maintain their social media efforts in order to increase their visibility. We have seen how athletes celebrated their successes on different platforms, including Facebook, Twitter and Instagram. Follow in their footsteps and highlight your firm’s successes, whether it’s sharing a favorable verdict or sponsoring an event. Know Your Competitors Look … Continue Reading

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Blog Written by Kathleen Inocentes, Assistant Account Manager

Kathleen Inocentes brings a variety of project skills to her work at Berbay. She has a great sense of creativity which she expresses in all of her projects, including drafting pitches, developing media lists, and maintaining website initiatives.


“AMP” It Up!

“Successful big law websites are publishing platforms. They’re no longer mundane, corporate websites; they’re used to showcase firm thought leadership and demonstrate expertise. With high-quality content, the right promotion, and sound SEO practices, firm websites can convert a referral into a highly interested prospect online.”  So states Jaron Rubenstein, Founder and President, Rubenstein Technology Group, in his recent article, “Perspective: Mobile Platforms Critical to Law Firm’s Web Success.” Jaron went on to say, “As legal professionals showcase their thought leadership through their websites and potential clients increasingly use mobile devices for online searches, large firms must understand and adopt Google’s … Continue Reading

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Blog Written by Karla Fletcher, Account Manager

With a determination to constantly stay abreast of the industries in which her clients operate and a commitment to provide them with top flight media and public relations opportunities designed to support revenue growth, Karla Fletcher brings a variety of abilities to her work at Berbay.


How to Prioritize Marketing Goals

We all feel it: overwhelmed by the long to-do list.  Either your business is going so well you don’t have time to breathe or you’re in such a rut you don’t have the inspiration to market robustly. What you are clear on is marketing is a must. So here are three tips on prioritizing your marketing goals. Have a clear picture of the end game Have a clear picture of what a successful marketing program looks like. Perhaps there is someone who works in your space that is a great marketer. Do you aspire to market the way they do? … Continue Reading

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Blog Written by Havonnah Johnson, Account Manager

With a background as an on-air television reporter and anchor, Havonnah Johnson’s media experience is a true asset to clients, from crafting story ideas and obtaining high-profile media opportunities to guiding clients in media preparation and positioning.


Berbay Visits The Broad Museum

The Broad museum in Downtown Los Angeles is a building that showcases artwork, while the architecture itself doubles as a work of art. The “veil-and-vault” structure encases 120,000 square feet of gallery space. The Berbay team was lucky enough to explore The Broad as part of our cultural camaraderie program for August. Eli and Edyth Broad founded the new museum, which opened in September 2015. Together, they have collected about 2,000 works by more than 200 artists. The Broad is most recognized for the oversized table and chairs exhibit by Robert Therrien, Jeff Koons’ metallic balloon dog and pieces by … Continue Reading

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Blog Written by Kathleen Inocentes, Assistant Account Manager

Kathleen Inocentes brings a variety of project skills to her work at Berbay. She has a great sense of creativity which she expresses in all of her projects, including drafting pitches, developing media lists, and maintaining website initiatives.


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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