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Berbay Blog

Putting Content Marketing to Work for You

If you were to conduct an online search for “content marketing”, you would find countless definitions of the word. In essence, they all have a similar meaning – providing informative and valuable material that will attract and engage your audience. In reality, content marketing is not new. Rather, the concept has been around for several years in various industries, but it wasn’t until recently that it exploded onto the scene in the professional services industry. Content marketing evolved from the traditional notion that public relations used to be completely separate from the “meat” of the business, particularly in law firms. … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Legal Consumers Utilizing Social Media Is on the Rise

Since social media sprang on the scene not too long ago, law firms have found it challenging to embrace it wholeheartedly. There was skepticism that social media was not the place for law firms to have a presence, but rather for teenagers to post pictures from summer camp. As law firms have realized the value, this is no longer true. From a marketing and public relations standpoint, now is the time for law firms to jump in and take full advantage of all the benefits social media has to offer. A recent 2014 U.S. Consumer Legal Needs Survey by FindLaw … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


New is Good, But Old-fashioned is Tough to Beat

Several marketing lessons were reinforced at, of all places, a conference of jewelers in the antique and estate business. It’s not the first place you would look for advice as to how to market a professional service such as law, finance or commercial real estate. However, it provided some good marketing reminders. Camilla Dietz Bergeron was honored at the conference for her work to raise the profile of women in the jewelry business. Bergeron spoke about how she became successful: Merely opening the doors of her eponymous Manhattan storefront wasn’t enough. To spur sales beyond walk-in traffic, she spent much … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


You Can Be a Home Run Hitter Without Leaving Your Desk

Conventional wisdom dictates that participation in team sports builds character and makes one a better person – or a better business developer. However, the supposed benefits – learning to work within a group, becoming accustomed to hard work, stick-to-itiveness, bouncing back from failure – are traits you can develop without ever slugging, dribbling, catching or kicking a ball. (Apologies to those who swim, shoot a bow and arrow, put a shot, etc.) The main difference between a sports team and a job in, say, business development, is that a team has coaches who spend all their time telling you how … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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