Berbay Blog

That Elusive High Net-worth Prospect Is Looking for You…Online

The rich are not that different from you and me. They surf the web just like the rest of us — that means a marketing opportunity for you. Conventional wisdom follows F. Scott Fitzgerald’s conviction that people of wealth think and act differently, but in one important aspect, they are like you and me. If they are looking for a service, they get online and Google. Not just for plumbers or car repair, but for legal, accounting and wealth management professionals. A recent anecdote confirms what Berbay has long held true and what research is bearing out. A colleague, whose … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


How to Handle a Sony Hack

The Sony Hack was distressing for many reasons, but it brought to the fore one valuable lesson for all business owners, even those whose work would not normally be of interest to dictators or news reporters. The lesson is this: Some things should never be committed to writing. Although many of us might not attract the attention of a malevolent foreign country, we all own information that we don’t want to see splashed on the web. Among other things, the Sony Hack resulted in many news stories about the content of C-suite emails. Executives eventually demanded that news outlets refrain … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


2015 Marketing and PR Trends

Professional service firms are constantly looking for new ways to communicate their brand to their target markets. The marketing and public relations industry is constantly finding new ways for professional service firms to not only stay in front of their markets, but more importantly, engage them. Below are several trends to watch and take advantage of in 2015. We live in a visual world. Did you know that 63% of the people in the world are visual learners? That being said, press releases with images and videos get up to three times more engagement and impressions than plain text. Images … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


The Top Spot: Cracking the Top 100 Attorney List

Landing a spot on a prestigious list is highly coveted by lawyers and law firms, but your chances can be severely hindered if the publication has never seen your name before. Sure, there is the exception of having a precedent-setting matter so significant that you are an obvious choice, but for many candidates, that’s not the case. A panel of journalists and reporters discussed what it takes to make headway on their lists at the Legal Marketing Association – Los Angeles Chapter’s event “Turning your Pitch into Press”. In the legal industry, the Daily Journal’s “Top 100” list is at … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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