Berbay Blog

Build Connections and Move Prospect Relationships Along

Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or additional business from prospects. It’s really a step-by-step process and every communication with a prospect or client is a touch point to move that relationship along. Sally J. Schmidt, in her article, “Building Relationships with Contacts,” shares some creative and valuable examples of creating relationships and winning business: • When you meet someone who works at a company that could be a good source of business, set up a Google alert on that person as well as the … Continue Reading

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Blog Written by Sharon Berman, Managing Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Don’t Discount the Power of Door-to-Door Sales

There’s no question that online sales have exploded. Last year, 244 million people made an online purchase, and that number is expected to reach 270 million by 2020. But at the same time, 60 percent of people feel more comfortable engaging offline. Although it seems like we’re moving toward a digital-only world, there’s no replacement for human connection and relationship building. While it’s less common to see a salesperson knocking on your door these days, many companies are still finding success with this strategy. Making door-to-door sales does have some unique benefits, and being successful at it requires a certain … Continue Reading

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Blog Written by Amy Rossetti, Assistant Account Manager

Assistant Account Manager Amy Rossetti left behind Boston blizzards for Southern California sunshine to join the firm’s dynamic marketing team. Amy plays a key role in spearheading Berbay’s marketing and public relations initiatives, including facilitating the development of white papers and webinars and managing the firm’s online presence.


Know Your Place: Why Positioning is the Key to Success

Why is it that two firms – whether it’s law, real estate or financial firms – operating in the same city and focusing on the same practice area can have wildly different revenue? It all comes down to their positioning: where the firms have placed themselves in the market. Firms that understand their niche and intentionally market themselves to specific kinds of clients tend to be more successful than firms that don’t have a clear picture of what differentiates them. Positioning isn’t just the area you practice in; it develops through a combination of your firm’s characteristics. Consciously positioning your … Continue Reading

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Blog Written by Megan Braverman, Principal

Principal Megan Braverman brings more than a decade of experience in developing robust marketing and public relations programs that create visibility and drive revenue for firms in the legal, real estate, finance, and other professional services spaces. Megan has developed an exceptional reputation as a tenacious, strategic and intuitive asset for clients through her ability to identify what sets them apart from the competition and execute programs that surpass their business and marketing goals.


Don’t Be Afraid of the Cloud

In recent years, there’s been an uptick in legal tech startups, including Legal.io, RenewData, casetext, and Axiom, all of which provide different services, such as network platforms, e-discovery, legal research and online legal services, respectively. As these technologies develop and become part of a lawyer’s day-to-day, some have wondered if technology is replacing people. The answer is no. In today’s digitized world, more and more law firms are looking for software and technologies that assist lawyers in providing efficient legal services to clients. For example, firms are utilizing cloud-based platforms for everything from drafting contracts to messaging to billing. Cloud … Continue Reading

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Blog Written by Michelle Felix, Account Manager,

Account Manager Michelle Felix is ready to jump in at a moment’s notice to assist Berbay’s professional service-firm clients at critical times such as high-profile lawsuit filings. Known by her colleagues as thorough, reliable and consistent, Michelle works calmly and efficiently under pressure and delivers the job right the first time.


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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