Berbay Blog

The Berbay Difference

Get to know more about the Berbay team and how we’ve helped clients with their marketing and public relations efforts throughout the years.

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.


Pushy or Smart? Sometimes It’s Both

Running a business is rarely easy, but oftentimes the owners and entrepreneurs who succeed are those who remain alert to opportunities. I recently saw this in action and was impressed. I traveled to Estonia this year with an art group to meet artists and visit galleries. One of the artists we met is well known in that area of the world and had played a large role in organizing the trip on the European end. He seemed personable, but I didn’t have a chance or reason to say more than a couple of words to him. We went to his … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


The Future as Seen by Facebook

Whether you think of Facebook as a brilliant business play or an evil social monolith attempting to control us all, you can count on one thing: From now on, some business posts won’t be going viral. Facebook has announced it will no longer allow the practice of “organic reach” for notices that look too much like pure advertising by businesses and brands. That means your business can’t post what amounts to an advertisement and expect it to show up in the News Feed across the network. Instead, you can pay Facebook for ad space. The effect of this decision will … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


The World of Real Estate Investment Is Changing

In the old days (two years ago), a developer or real estate syndicator conceived a big project and then networked with friends and associates to garner investors. It all happened behind the scenes because of laws passed in the aftermath of the Great Depression that restricted how private companies solicited investments. The result was to perpetuate a system in which only those with money and/or connections were involved. In 2013, the Federal JOBS Act instated new rules that opened up the investment process. Real estate investors still need funds to take advantage, but the process is now out in the … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


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Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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