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Berbay Blog

The Buzz: Video Marketing for Law Firms, Professional Services

Videos are all the rage when it comes to marketing for professional services. Videos greatly aid a company’s search engine optimization (SEO) efforts and can give potential clients or referral sources a glimpse into a company’s culture. Gone are the days when law firms or commercial real estate firms had to rely solely on paragraphs of text to demonstrate what it would be like to work with them. More and more frequently, professional services firms have turned to videos to capture their online audience and convert them into clients. For example, a law firm’s video might showcase one of the … Continue Reading

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Blog Written by Erica Hess, Account Manager

Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.


Remember: Follow Up

With everyone’s busy schedule, it is easy to forget about the small steps that really count when it comes to client relationships. One crucial mistake professionals sometimes make is forgetting to send follow-up emails to prospective clients, employers or even past clients. Following up demonstrates that you truly care about the relationship and shows how tenacious you are willing to be for them. By simply sending a quick note to past or present clients in order to touch base, you are putting yourself in a position to receive more business and to secure mutually beneficial relationships that might not be … Continue Reading

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Blog Written by Cat Dreiling, Assistant Account Manager

My background in psychology helps me relate to people and communicate effectively. My experience in the service industry allows me to better serve our clients and anticipate the needs of those around me.


Top 5 Marketing Apps for Legal Professionals

Everyone is on their mobile devices these days. So we’ve prepared a list of downloadable apps, or applications that real estate, financial and legal professionals might want to explore — not only to make your life a little easier (i.e. multitasking, managing time efficiently and staying organized), but also to keep you on the forefront of the best apps available for professionals. Pipedrive — Legal professionals, as well as those in the real estate and financial sectors, are able to keep track of prospective clients, other contacts and outreach all in one place. Currently, Pipedrive has more than 3,500 users … Continue Reading

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Blog Written by Tiffany Garcia, Assistant Account Manager

Tiffany Garcia’s work focuses on designing effective marketing materials, creating detailed media lists and updating the firm’s social media profiles. She brings a creative eye to every project and is an invaluable asset to the account team.


5 LinkedIn Tips for Lawyers and Law Firms

Most professionals view LinkedIn as a platform for connecting with people they’ve met or with whom they’ve done business. Imagine LinkedIn’s potential if used to the same degree and with the same regularity as other social media platforms like Twitter or Facebook. For lawyers, the possibilities could be endless. Instead of shying away from adding unfamiliar connections to your profile, consider expanding your network in new, creative ways. By engaging in expansion, you can increase your visibility among those who don’t already know you or your law firm. This also increases the likelihood of an individual endorsing your key strengths … Continue Reading

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Blog Written by Cat Dreiling, Assistant Account Manager

My background in psychology helps me relate to people and communicate effectively. My experience in the service industry allows me to better serve our clients and anticipate the needs of those around me.


Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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