Influencer Marketing – What It Is and Dos and Don’ts
March 20, 2017
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influ...
Dos and Don’ts to Create an Authentic Law Firm Twitter Account
March 13, 2017
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage the; making th...
Increase Your Marketing Power with SMART Goals
March 10, 2017
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 year...
Media Training: Interacting with Media
March 6, 2017
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availabilit...
Not Sure What Your PR Team Does? Here Are Five Things to Know
March 1, 2017
According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that bui...
Five Essential Tools to Get Your Content in Front of the Right Audience
February 25, 2017
Getting the right message across to the right people at the right time takes a certain amount of skill. And mastering that skill is particularly imp...
Is Your Firm Making These Twitter Mistakes?
February 23, 2017
You don’t have to look very hard to find terrible Twitter accounts. The signs of a bad account are easy to spot: hashtags on every other word, rob...
Plaintiff-Attorney Advertising and Its Impact on Litigation. Is It In, Or Is It Out?
February 15, 2017
Legal Advertisements and Their Impact on Litigation Legal advertising seeking persons injured by medicines, medical devices, sports helmets or ai...
What the State Bar’s New Ethics Opinion Means for Your Law Blog
February 7, 2017
  The State Bar of California’s new ethics opinion finally addresses a fuzzy issue: whether attorney blogs are considered advertising. The B...
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