Berbay Blog

The Five S’s of Successful Web Design in 2015

You don’t have to run a marketing firm to know how to design your professional service website, but it is helpful to keep on top of current trends. With consumers drifting away from desktop computers to more convenient, interactive mobile devices, it is important to design your website with the below trends in mind. Here are five catchy and memorable “S’s” to keep in mind when designing your website. Simplicity Simple layouts without a lot of clutter are easier to load and navigate on your phone or tablet. Simplified websites don’t have a lot of text, but have high quality … Continue Reading

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Blog Written by Michelle Villamor, Assistant Account Manager,

Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.

Checklist for a Successful Press Conference

Press conferences can be a great public relations tactic for any law or professional services firm to obtain media coverage on important legal proceedings and other noteworthy events. From the public relations professional’s point of view, these events can reflect well not only on the client, but on your firm’s professionalism as well. Below, we’ve outlined tips for planning and conducting a smooth, successful press conference. Pre-Press Conference • Lock down a location. The most popular locations for holding press conferences are hotels, court houses and private properties. Depending on which one you choose, make sure to reserve your time … Continue Reading

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Blog Written by Megan Braverman, Senior Account Manager

Megan Braverman excels at extracting the maximum benefit out of every opportunity. She brings a fresh eye and an educated, experienced viewpoint that helps clients get a new perspective on their strengths and their potential for reaching new prospects. Her goal with each client is to identify their business objectives and develop and execute a plan that exceeds those objectives.

LMA P3 Conference: Project management for law firms is gaining acceptance

A conference that offered information to help lawyers change the way they manage their law firm started, interestingly, with an observation on how much lawyers hate change. The Legal Marketing Association’s P3 Conference is designed to help lawyers modernize and become more efficient through the use of technology and strategy. P3 stands for pricing, project management and process improvement. And despite their reputation, more and more lawyers are embracing change: Some 375 attended this year’s conference in Chicago, a 40 percent increase over the year before. This is the third year of the conference, which featured sessions on Pricing and … Continue Reading

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Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.

Cameras in the Courtroom: The Big Debate Addressed by David Lat

I attended “An Evening with David Lat”, an event that addressed Mr. Lat’s newly released novel, Supreme Ambitions, a fictional tale based on the rise of a California clerk who dreams of working for the U.S. Supreme Court. David Lat is the founder and managing editor of Above the Law, an award-winning legal blog that attracts more than 1 million unique visitors each month. During the event, Mr. Lat spoke in-depth about Supreme Ambitions. It made for very interesting discussion; however, the Q & A session at the end of the evening was the most stimulating. One question that caught … Continue Reading

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Blog Written by Cat Dreiling, Assistant Account Manager

My background in psychology helps me relate to people and communicate effectively. My experience in the service industry allows me to better serve our clients and anticipate the needs of those around me.

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Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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