Berbay Blog

The Technology Horizon – Manage it without fear

Legal Marketing Association seminar: How to take control Technology has infiltrated every nook of our professional and private lives, often helping us to sound smarter and operate more efficiently. The frustration is that technology never stops changing, offering new options nearly every day. It’s easy to feel as if we are always scrambling to catch up. Adam Stock, chief marketing officer and client services officer at Allen Matkins, addressed ways to deal with this consternation at the 2015 Legal Marketing Association annual conference in San Diego, where he presented “The Technology Horizon, Technologies to Keep Your Marketing Relevant.” Stock came … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


A tale of two marketing decisions: One spectacular, the other a fail

I’m what you could refer to as “real-sized.” I’m a normal woman and, despite the media’s fascination with females who maintain their size zero figure, I’m okay with normal. I mention this because, with the continuing adoption of web-based marketing and e-commerce, it has become easier for me to shop for outside-the-mainstream clothing brands that are not only hard to find, but also have my size. I have done my fair share of sleuthing and found retail outlets all over the country that would have been a challenge to identify pre-Internet. Two of my favorite retailers recently made changes to … Continue Reading

Full Bio ►

Blog Written by Sharon Berman, Principal

Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.


Calling All Leaders: What Does it Take to Be Heard?

No matter what organization or industry you are in, if you are a senior leader, organizations simply expect more from you. At the Public Relations Society of America’s Counselors Academy, Jim Endicott, President of Distinction Communication, Inc., explained that while many senior leaders are incredibly smart, it doesn’t mean they know how to lead. In fact, he said that you can be the smartest person in the room, but that doesn’t mean much if you are unable to inspire, motivate and challenge people. During his session, titled “The Art and Science of Leadership Communication,” he discussed what many leaders are … Continue Reading

Full Bio ►

Blog Written by Megan Braverman, Senior Account Manager

Megan Braverman excels at extracting the maximum benefit out of every opportunity. She brings a fresh eye and an educated, experienced viewpoint that helps clients get a new perspective on their strengths and their potential for reaching new prospects. Her goal with each client is to identify their business objectives and develop and execute a plan that exceeds those objectives.


11 Client Mistakes that Agencies Make

At the PRSA Academy Counselors conference, Ann Gynn, CEO of Gay Games 9 and content marketing coach, gave a presentation titled “11 Client Mistakes that Agencies Make”. Having been on both sides of the table – as a client and as a PR agency professional – she highlighted common mistakes made by PR agencies, as well as suggested fixes for each misstep. Giving your client a weapon: Ms. Gynn once had an agency send her a knife as a gift. • Fix: Instead of delivering a giveaway that is not only odd but has nothing to do with the client … Continue Reading

Full Bio ►

Blog Written by Megan Braverman, Senior Account Manager

Megan Braverman excels at extracting the maximum benefit out of every opportunity. She brings a fresh eye and an educated, experienced viewpoint that helps clients get a new perspective on their strengths and their potential for reaching new prospects. Her goal with each client is to identify their business objectives and develop and execute a plan that exceeds those objectives.


Learn More

about how we can grow your leads





captcha


Please leave this field empty.

Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

Learn More ►
Subscribe to our Blog

© Berbay Marketing & Public Relations 2015 All Rights Reserved. | 2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025 • (310) 914-4200 • Fax: (310)-914-4201 • info@berbay.com | Info | Sitemap | Terms & Conditions