Fifteen Tools to Supercharge Your Marketing Efforts
If you’re serious about growing your business, you’re going to need new clients—and to get new clients, you’ll have to generate leads. Simply stated, a lead is a referral to a potential new client. This referral may come from a colleague at work or in your professional or social circle, or it may come from […]
The Media Circus
“Don’t hire a publicist, hire an experienced public relations professional” was the kick-off phrase at the Association of Business Trial Lawyers’ “The Media Circus” roundtable. During the discussion, panelists spoke on how to use or defuse PR in connection with litigation or business cases. Panelists included: trial attorney Patricia Glaser with Glaser Weil; CEO and […]
Know Who Your Clients Are When Sending Them Emails
When sending clients or potential clients promotional emails, you don’t want to be a pest, but you also don’t want to be a stranger. We often ask ourselves, “How many emails are too many? When is the amount of email sent not enough?” People have differing opinions on this, but MarketingSherpa, a research firm specializing […]
The SEO Apocalypse Is Coming!
Panda, Penguin…What’s next? You might recall these cleverly named updates from Google over the past few years, but just when you think Google has slowed down, they have reinvented the wheel. They’ve told us all the importance of professional services firms having a mobile-friendly website, and now they’re putting their money where their mouth is. […]
Public Relations Tips for Pitching to Ethnic Media
Los Angeles is considered one of the largest melting pots in the U.S., with ethnicities ranging from Mexican to Chinese to African American. With dozens of media outlets in Los Angeles tailored to specific ethnic groups, it’s important to know how to incorporate strategic communication for each one. At a breakfast panel hosted by the […]
A Myriad of Marketing Support
By: Sharon Berman
Published: The Recorder
If your firm has ever looked for outside marketing support, you may have been puzzled by the choices. Firms are bombarded with consultants and agencies promoting their ability to generate leads and business. The dilemma comes in figuring out what you need and where to start.
A Focus on Food Proved to Be the Right Recipe for Don Snyder
Don Snyder embodies the creed that it pays to take a chance on something you’re passionate about. Snyder, a partner at the accounting and business advisory firm Green Hasson Janks, decided to focus a significant portion of his practice in a specific industry when it was anything but clear that he would succeed. In persevering, […]
Wedding Bells: The Importance of a Follow-Up for the Big Day
In an industry with more event vendors than I am convinced there is work for, how do you find the perfect fit for one of the most important days of your life? You want someone who is reliable, reasonably priced and who you will enjoy working with. When I began planning my wedding less than […]
Cre-a-tiv-i-ty
As marketing and public relations professionals, sometimes our brain gets stuck working on a project. Whether it’s drafting website copy or designing an advertisement, it is our job to get creative and think outside the box to capture the audience’s attention. If you find your creativity at a standstill, follow the below steps to keep […]
All Eyes on the United States
Good news abounds for the economy, according to John Stumpf, Chairman and CEO of Wells Fargo, whom I had the pleasure of hearing speak at the fourth annual Real Estate & Law (REAL) Symposium, held in Stanford, California. Mr. Stumpf gave an electrifying presentation about where the economy is headed. He seemed to truly be […]