Can You Be an “Expert” by Sharing Others’ Content?
At a Legal Marketing Association lunch that I attended, a panel of seasoned law firm marketers discussed developing a content strategy to boost your firm’s visibility. Producing content and ensuring it makes it onto your various platforms, such as your website, LinkedIn profile, etc., can sometimes feel like a second job, and professionals aren’t sure […]
Attention: This is Your Captain Speaking
This is “Dave.” He is our pilot on a Virgin America flight leaving today from JFK going to LAX. He came out in the terminal waiting area to introduce himself and ask if we had any questions. How many times have you seen this done? I found it incredibly smart of the airline to have […]
Google’s Enhanced AdWords Campaign
For all of you Google AdWords users out there, Google has recently announced improvements to their AdWords, which they call “Enhanced Campaigns”. Since people are always connected via different devices – computers, iPads, iPhones, tablets, etc. – Google has created enhanced software that allows you to easily adjust your bids, ads and campaigns through alternative […]
Marketing for Attorneys: How Much is Too Much? – The Recorder
By: Sharon Berman
Published: The Recorder
A prospective client, who had been spending a great deal of time out of the office marketing his firm, recently asked me, “Can you be doing too much marketing?” This professional was particularly concerned because he didn’t want the reputation of some attorneys he’d known in the past who were known as marketers, but not trusted advisers. They were viewed as professionals who spent a lot of time developing business, but were rarely seen in the office or working with clients.
Takeaways From the 2013 Marketing Partner Forum
The 20th Annual Marketing Partner Forum was recently held in Rancho Palos Verdes, California. The event, which sought to open a dialogue for chief marketing and business development officers and law firm marketing partners, had some notable, provocative and eye-opening moments. Here are a few of my personal insights. Law firm leaders ranked innovation and […]
I finished reading Some Girls, Some Hats and Hitler: A True Love Story Rediscovered. (The Wall Street Journal is such a great place to get ideas for interesting books.) I really debated about whether I wanted to read another Holocaust-related book, but I’m glad I read this memoir. Trudi Kanter owned a millinery store in […]