Put Your Business on the Map with Google Places
Google Places, launched in September 2009, allows business owners to update and manage their physical business location information for free. Google has created this vital tool as a means for businesses to gain exposure to the 97 percent of consumers that are searching for them online. To create Google Places, Google merged its Google Maps […]
New Service Line: Berbay Corp. Obtains MCLE-Accredited Speaking Opportunities In Law Firms For Professionals Who Market To Lawyers
Berbay Corp. has announced a new program obtaining MCLE-accredited presentation opportunities in law firms for professionals whose business comes from attorneys. This program allows professionals who regularly work with attorneys to share their expertise with their target audience and provide MCLE credits at the same time. Attorneys benefit by accruing Bar-required MCLE credits without leaving their building.
Pitching Tips from Media Pros
I recently attended a panel discussion, featuring reporters from a prestigious Los Angeles media outlet, discussing best practices when pitching to the media. Major media outlets are constantly being bombarded with emails and phone calls from people who want to get their clients’ stories published. When receiving hundreds of pitches a day, you are bound […]
Berbay Corp. To Sponsor Los Angeles Intellectual Property Law Association's 2012 Judges' Night Dinner Program
Berbay Marketing & PR, a marketing and public relations firm specializing in working with professional services firms, is sponsoring the 2012 Judges’ Night Dinner Program presented by the Los Angeles Intellectual Property Law Association (LAIPLA). The event, being held jointly with The Judge Paul R. Michel Intellectual Property American Inn of Court, will take place […]
Media Training with Tom Jordan
Sharon Berman and I recently attended a media training boot camp organized by Tom Jordan, a news anchor and reporter in San Diego whose company is solely devoted to teaching professionals how to make the most out of any news interview. Since Berbay is always looking for better ways for our clients to communicate with […]
Launch Your Social Media Presence NowPart 1 of Berbay’s Social Media Series
By: Megan Braverman
You may be among the many professionals who want to incorporate social media into your marketing plan, but don’t know where to start. Social media remains terra incognita for many professionals. If you’re wondering why you should do it, don’t know where to begin and are reluctant to invest the time, you’re not alone. With this in mind, we’ve created a series of articles illustrating how to effectively use two of the most popular social media sites for businesses: LinkedIn and Facebook.
Taking the First Step to Enhance Your Professional NetworkPublished: Thomson Reuters – Construction Accounting and Taxation
By: Sharon Berman
Published: Thomson Reuters – Construction Accounting and Taxationr
Nearly every successful professional and businessperson has learned how to network. However, networking skills can best be employed when one attends networking events. For many professionals and businesspeople in the real estate and construction “space,” the idea of meeting new people at large industry mixers is daunting. It’s not that these lawyers, CPAs, developers, or other experts are unwilling to expand their professional circles. It’s just that their discomfort becomes a seemingly insurmountable obstacle. Because of this challenge, these otherwise driven businesspeople avoid critical social functions that have the potential to expand their business.
New securities landscape offers many opportunities for lawyers
It may not be a good time to be a white-collar criminal—but it’s a great time to be a securities lawyer. Congress’ 2010 passage of the Dodd-Frank Act, a sweeping financial regulatory reform bill, marked the beginning of a sea of change in securities enforcement that is making it harder than ever to get away […]
Public Relations Receives a New Definition
After more than 30 years, the Public Relations Society of America (PRSA) has refreshed its definition of public relations to reflect what it is that public relations professionals do in the 21st century. The modern definition came by way of a vote of PR professionals. The new definition: “Public relations is a strategic communication process […]
Marketing Professionals Divulge Tips For Effective Biography Pages
What would you guess is the most visited section of any law firm website? Well, according to a recent Legal Marketing Association (LMA) panel, “Content Makeover,” the answer is biography pages. Potential clients, business partners and investors are interested in the people behind the company. Professional bio pages are an often underutilized device for delivering […]