Taking the Bull by the Horns—or Goring Yourself With Them?
I did something in a meeting yesterday that I had never done before. I and a Berbay account manager met with a few members of a prospective client firm. At some point in our discussion, one of the prospects mentioned that he was a friend of one of our former clients (I’ll call her Jane […]
Wall Street Journal “Wall” Remains Standing After Exec’s Resignation
I was surprised and heartened to read that Andrew Langhoff, publisher of The Wall Street Journal Europe, had recently resigned after an internal investigation revealed he was closely involved with an ethics breach at the paper. Allegedly, WSJ Europe’s circulation department made a deal with a Dutch consulting firm to sell the firm discounted papers […]
Going the Right Weigh With Your Business Card
In making the rounds of my Saturday errands this morning, I used the products and services of two different business people who understood the importance of the quality of their marketing materials. We’re still human beings and even in this digital age, can’t get around the fact that touch and feel convey a lot about […]
Dispatch from Krakow: The Riches in Niches
We often recommend to our clients that they identify and develop a niche—and they often reject the idea. Many of these professionals are concerned that specializing in one area will keep them from getting work in others. That’s understandable, but the truth is that in the final accounting, having a niche typically helps professionals get […]