Marketing to Affluent Seniors Online
This morning, I had breakfast with three professionals—an attorney, a financial planner, and a CPA, who all work with high net-worth individuals. We talked about the value of optimizing a website for search and whether high search-engine rankings are of any value particularly when targeting an older, affluent market. Seniors Are Increasingly Turning to the […]
Dear Berbay Blog Series: LinkedIn Privacy Settings-Blocking Your Employment History
Berbay is often asked about the best ways to optimize and utilize social media sites such as LinkedIn, Facebook and Twitter. We were recently asked about a specific privacy setting on LinkedIn and thought our explanation might be of interest to you. Dear Berbay, When I Google an individual, often her full employment history will appear on her […]