Let me tell you about myself…
What kind of information should appear in your professional biography, whether it’s on your website or a biography you furnish to an organization as a speaker? Should your biography include personal information, such as where you were born, the high school you went to, or the number of children you have? If so, which information […]
Is Professional Services Marketing a Waste of Energy?
Sometimes when I meet with a professional service firm that wants to talk about marketing, a painful image comes to mind—a great lumbering beast, its body parts flailing about, one not knowing what the other one is doing. Although the beast is lumbering forward, it’s wasting so much energy which, if harnessed, could propel it […]