There are numerous ways firms can choose to market their legal services. Of the many options, it’s no secret that content marketing is one of the more resource-intensive approaches. A successful content strategy requires buy-in from managing partners and senior lawyers, and consistent effort to create blog posts, bylined articles, client alerts, webinars, email newsletters,…
Over the last six months, the topic of newswires has come up repeatedly, with several seasoned marketers telling us they are surprised we don’t use them. Their surprise surprised us back. Not because newswires disappeared, but because we didn’t realize they were still seen as a meaningful PR strategy. That raises a bigger question: what…
A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession planning so easy to avoid, and…
SEO and your firm’s brand are in an arranged marriage. They may not have chosen each other, they may not always understand each other, but divorce isn’t an option. On one side of the aisle is your brand: your firm’s voice, positioning and the way you want to be perceived by clients, prospects and the…
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media and stakeholders can carry just as much weight. In today’s environment, narratives form quickly, and a well-executed litigation PR campaign can help shape that perception. But jumping in without a clear strategy can do more harm than good. …
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
For boutique, mid-market, and AmLaw firms serving B2B clients, law firm marketing strategies differ from those used in consumer-focused legal marketing. General counsel, executives, investors, and referral sources are rarely influenced by a single ad or billboard; they select firms they recognize, trust, and view as credible. In our more than three decades of partnering with…
Berbay has long been a proponent of email marketing, particularly the value of sending consistent, highly relevant e-newsletters to targeted audiences. For professional services firms, email has served as a reliable way to reinforce thought leadership and stay top of mind with clients and referral sources. But recent conversations have raised the same question repeatedly:…
AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they approach marketing and public relations. The continued shrinking of newsrooms, escalating advertising costs and heightened reputational risks were just a few of the issues impacting how professional services firms build visibility and credibility. As the…
