Berbay Blog

Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many states, this is a requirement by the State Bar, not just tradition. Recently, some states have loosened their requirements, and law firms are responding by transitioning from the…

Your online reputation can make or break your law firm’s search engine ranking. While traditional SEO tactics like keyword optimization and backlinking remain important, search engines now heavily weigh client reviews when determining which law firms deserve top positions in search results. Reviews signal trust, credibility and actual client satisfaction to search algorithms. At Berbay…

Your law firm’s online reputation can make or break your ability to attract new clients in today’s digital-first world. While 87% of prospective clients research law firms online before making contact, many firms struggle with maintaining a consistent, positive digital presence that accurately reflects their expertise and professionalism. Building a strong online reputation requires strategic…

Search engines view backlinks as digital endorsements, making them one of the most powerful ranking factors in determining where your law firm appears in search results. Quality backlinks from reputable websites signal to Google and other search engines that your content is trustworthy, authoritative and valuable enough for other sites to reference. At Berbay Marketing…

In today’s competitive marketplace, client retention is a business necessity. Retaining clients reduces acquisition costs, builds long-term relationships, and strengthens a firm’s reputation in the market. However, many law firms overlook the small details that significantly impact client satisfaction, often leading to missed opportunities for growth. By prioritizing client retention, law firms are positioned for…

Studies have shown that people generally remember only about 10 percent of what they hear and 20 percent of what they read, but they remember up to 80 percent of what they see. That is compelling evidence if you’re considering adding Instagram to your law firm’s social media marketing strategy. However, there are plenty of…

Over the past two years, we witnessed a convergence of crises: the COVID pandemic, globalization, technological advancements, climate change and major societal shifts – all of which have had a profound impact on the legal industry. The firms that weathered the storm are now wiser and know that preparedness and legal foresight are key. What…

It’s easy to think that your firm must have a profile on every major social media platform to be successful, but the truth is, you don’t. Finding out where your target audience spends their time is the first step in establishing a presence and cultivating relationships with potential clients or referral sources. Each social media…

Most likely, your first answer to this is no.  And I’m not here to sell you bus bench advertising; however, it’s interesting to me that professionals – with the exception of perhaps residential real estate agents – immediately jettison certain marketing tactics, such as bus benches and billboards. In the not too distant past, it…