New law firm awards and rankings seem to pop up every year, with some being more credible, prestigious and sought-after than others. Chambers and Partners rankings are among the most coveted. As an independent publisher, Chambers and Partners ranks top law firms and lawyers in the U.S. and globally for its annual legal directories. The…
If your firm publishes anything online — practice-area pages, attorney bios, blog posts answering the questions clients actually ask — Google is judging that content against a higher standard than it applies to most of the web. That standard is E-E-A-T, and for law firms it isn’t optional. Legal content sits squarely in what Google…
Your law firm’s website may be beautifully designed and filled with compelling content, but if potential clients can’t find you when they search for legal help, you’re missing countless opportunities to grow your practice. And how people search is no longer just a Google question — clients increasingly turn to AI tools alongside traditional search…
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many states, this is a requirement by the State Bar, not just tradition. Recently, some states have loosened their requirements, and law firms are responding by transitioning from the…
A lawyer press conference is an opportunity for your attorneys and potentially others you designate (such as your client, an expert, or individuals impacted by a case) to speak to the media at a chosen place and time, tell your story, and allow reporters to ask questions in real time. In 2026, modern newsrooms are…
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted third-party credibility via the media. One key part of press release anatomy is the boilerplate: the final paragraph that describes your firm. Like an elevator pitch in written form, the boilerplate…
Are lawyer awards legit, or a scam? Some are both. Legitimate rankings, such as those based on peer review or independent directories, can build credibility and help your firm stand out. But for every respected list, there are dozens of vanity awards that exist only to sell you a membership, a plaque or an ad….
Does earned media actually move search rankings? Although public relations and SEO are often thought of as distinct aspects of marketing, the answer is yes: media coverage does amplify your firm’s overall online presence. A successful PR campaign creates visibility and credibility via coverage in newspapers, trade publications, TV broadcasts, radio, podcasts and other outlets…
Link building for lawyers is the work of earning links from relevant websites to your law firm website. These links, called backlinks, help readers discover your firm and give search engines additional context about your pages. The approach matters. Earning editorial links through useful insight and credible relationships can support visibility; buying links to manipulate…
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