If your firm publishes anything online — practice-area pages, attorney bios, blog posts answering the questions clients actually ask — Google is judging that content against a higher standard than it applies to most of the web. That standard is E-E-A-T, and for law firms it isn’t optional. Legal content sits squarely in what Google…
Your law firm’s website may be beautifully designed and filled with compelling content, but if potential clients can’t find you when they search for legal help, you’re missing countless opportunities to grow your practice. And how people search is no longer just a Google question — clients increasingly turn to AI tools alongside traditional search…
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many states, this is a requirement by the State Bar, not just tradition. Recently, some states have loosened their requirements, and law firms are responding by transitioning from the…
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted third-party credibility via the media. One key part of press release anatomy is the boilerplate: the final paragraph that describes your firm. Like an elevator pitch in written form, the boilerplate…
Are lawyer awards legit, or a scam? Some are both. Legitimate rankings, such as those based on peer review or independent directories, can build credibility and help your firm stand out. But for every respected list, there are dozens of vanity awards that exist only to sell you a membership, a plaque or an ad….
Does earned media actually move search rankings? Although public relations and SEO are often thought of as distinct aspects of marketing, the answer is yes: media coverage does amplify your firm’s overall online presence. A successful PR campaign creates visibility and credibility via coverage in newspapers, trade publications, TV broadcasts, radio, podcasts and other outlets…
Search engines view backlinks as digital endorsements, making them one of the most powerful ranking factors in determining where your law firm appears in search results. Quality backlinks from reputable websites signal to Google and other search engines that your content is trustworthy, authoritative and valuable enough for other sites to reference. At Berbay Marketing…
There are currently an estimated 1,200 legal directories and awards globally—up from 700 just a decade ago, according to The Wall Street Journal. As a law firm or legal marketer, that number makes your head spin as you think about vetting each ranking and determining which to pursue. Even if you only submit to a…
Your law firm’s online reputation can make or break your ability to attract new clients in today’s digital-first world. While 87% of prospective clients research law firms online before making contact, many firms struggle with maintaining a consistent, positive digital presence that accurately reflects their expertise and professionalism. Building a strong online reputation requires strategic…
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