Cyrus Giddens works closely with Berbay’s Account Managers and Directors to execute comprehensive public relations campaigns, from developing story ideas and drafting media pitches and press releases to preparing award nominations, creating newsletters and implementing creative marketing strategies. With agency experience spanning the technology, nonprofit, political and entertainment industries, Cyrus brings a diverse skill set and strategic perspective to each campaign, helping clients effectively reach and engage with their target audiences.
Cyrus has played a key role in successful marketing and public relations initiatives from planning through execution, including:
- Integrating public relations campaigns across earned, owned and paid media channels to drive brand awareness and build authority.
- Monitoring industry trends and competitor initiatives, translating research into strategic insights for firm leadership.
- Creating and implementing social media strategies across leading platforms, resulting in substantial growth in followers and audience engagement.
Cyrus earned a B.A. in Communication and Media studies from James Madison University. Originally from Virginia, Cyrus enjoys playing golf and music, and going to the movies with his wife.