Logo Logistics and Logic: When developing a new logo, less is more
A logo is a clear, simple evocation of what you do and how well you do it. When it works, the logo gives everyone who sees it an exact idea about your brand. But most successful logos are more difficult to create than the end result suggests. Sometimes it’s that the person creating the logo […]
Generate business during the busy times
If your phone is ringing and ringing, bringing in business with every call, you can count yourself lucky. But don’t count on the phone ringing without end. Because it could stop for reasons out of your control, for example, from recession or an unexpected shift in client preferences. If you are an attorney in trial […]
Using Your Value Proposition as a Tool for Business Development
Is your value proposition generic? Can you easily replace your name with a competitor’s name and people will think it’s theirs? Is it tired and dated? If your answer is “yes” to any of these questions, it’s time to rethink your value proposition. A well-crafted value proposition can be your ticket to getting your foot […]
10 Things To Consider When Hosting A Videoconference Presentation
With technology being a reliable and cost effective tool for communication, videoconferencing has become an increasingly popular way to stay in front of current and prospective clients. Using video technology to bring people together contributes to business development on a global scale by allowing speakers to give presentations across different time zones and in different […]
Without Reasoning, Rankings can Rankle
If you are a lawyer, I will go out on a limb and predict that you feel bombarded with weekly or even daily solicitations that seem cheesy, weird or crass. I spoke with an attorney last week who was rankled by the emails that promise to list her as a “Super Lawyer,” “Best Lawyer,” or […]
Creative Just Got More Creative
Just when you thought you’ve heard all there is to say, creative office spaces just got even more creative. Creative office spaces traditionally have included an open working environment to increase collaboration, and have included features such as video games, TVs and even a high-end cafeteria. In addition to these attractive amenities, tenants are now […]
Blog or Not to Blog…
I don’t think Shakespeare intended to answer this question, so we will help answer it for you. Blogs have officially made their way to the top of the marketing lists of many law, real estate, financial and other types of firms, but some haven’t jumped on the bandwagon yet and are wondering if they should. […]