There’s an App for That!
I have noticed an influx in mobile applications that are increasingly useful for business purposes – whether it’s to keep you organized, exercise your brain or stay on top of trending stories. Startups and large companies are creating mobile applications to make the consumer experience even more user-friendly and accessible. One notable example is a […]
Watch Your Step: Size of Legal Malpractice Claims Increasing
Legal malpractice, or avoiding it, is a topic that is at the back of every attorney’s mind. I learned more about the subject at a recent Association of Business Trial Lawyers (ABTL) meeting. A panel, moderated by the Honorable Lee Smalley Edmon, LA Superior Court Judge, presented a program titled “Do You Have a Target […]
Is It Creative, or Is It Creepy?
Prior to attending the Legal Marketing Association’s Annual Conference in Las Vegas, I was bombarded with emails from exhibitors inviting me to stop by their booth. Super Lawyers®, a peer review rating system for lawyers, went one step further. When I stopped into my room for a quick break after lunch, they had left an […]
How Timing Affects Open Rates
Implementing a successful email marketing campaign can require trial and error, and marketers have been testing different theories for some time. While there is likely not one magical formula to an effective campaign, a recent study published by LexisNexis reveals interesting insight on one aspect – how timing affects open rates. Marketers reported the following […]
A Newsletter, by Any Other Name, Would Not Be Read
Your company newsletter can offer a way to strengthen your brand while communicating helpful updates and industry tips to clients and customers – or it can become an annoyance to those very people you’re hoping to attract. While content is undeniably important, the first step in creating a newsletter that will get people reading is […]
Sharon Berman Presents on Law Firm Marketing to Law School Students
Berbay principal Sharon Berman presented, “Law Firm Marketing Lessons Learned in the Trenches” to law school students as part of the Law Practice Management course at the University of La Verne College of Law. The University of La Verne College of Law is a private, ABA-approved law school in Ontario, California.