Practical Innovation on an Everyday Scale
In June, Proctor & Gamble introduced a new product, ZzzQuil, a product line extension of the over-the-counter sleep aid NyQuil, but without the cold medicine ingredients. In a recent Wall Street Journal article, “The Innovator’s Enigma,” John Bussey discussed analysts’ negative reaction not to the product itself, but to the fact that it was derivative, […]
Tweet n’ Greet: Making Connections on Twitter
Getting your foot in the door and establishing trust with someone you’ve just met can be challenging. However, the proliferation of social media is making it easier to establish real connections in a short amount of time. I experienced this firsthand when pitching a trend piece to the media for a client. After sending out […]
What is the World Coming To?
These days, convenience is so highly valued that sometimes it trumps simple things like basic manners and common sense. When dining out with my parents at a casual restaurant, my 87- year-old father went to sit down and was told by a middle-aged, able-bodied woman that she had already claimed the only free table. There […]
Missed Web Opportunities – The Recorder
By: Sharon Berman
Published: The Recorder
True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversation segued from how an improved website would better showcase their work to a discussion of the opportunities they could attract through search engine marketing, or SEM, I heard the usual mantra — no one will search for a firm like theirs online and then call them cold. Nonetheless, I encouraged the attorneys to consider broadening their view.
The Tazza Farnese
I recently finished reading Medusa’s Gaze: The Extraordinary Journey of the Tazza Farnese by Marina Belozerskaya. The Tazza Farnese is a banded agate libation bowl which experts believed was carved during “Pharaoh’s time.” It features Medusa’s head on one side and an assembly of gods on the other. The book traces the bowl’s peregrinations throughout […]
10 Simple Rules for Your Firm’s Blog
The true marketing potential of blogs is often overlooked in favor of social media sites and search engine rankings. Yet blogs can be an invaluable tool to help you reach new clients and stay in front of current clients. Below are 10 simple rules to help strengthen your blog, drive web traffic and increase your […]
BERBAY CORP. SELECTED AS PUBLIC RELATIONS COUNSEL FOR 2ND ANNUAL REAL ESTATE & LAW (REAL) SYMPOSIUM
Berbay Marketing & PR was selected to oversee the public relations for the 2nd Annual Real Estate & Law (REAL) Symposium — a collaboration of Stanford Professionals In Real Estate (SPIRE) and the California State Bar, Real Property Law Section. The Symposium will address the critical issues and cutting-edge trends that are impacting the real […]
Working hard or hardly working?
The notion of “working hard” is a subjective one, and has changed over the last two generations to mean different things. “Working hard” used to mean putting in required time, usually long hours, week in and week out. Today, however, working smarter is more important than working longer. Working 12 hours a day doesn’t necessarily […]
Berbay Corp. Serves as 2013 Educational Ambassador Sponsor for LMA-Los Angeles
Berbay Marketing & PR will serve as a 2013 Educational Ambassador Sponsor for the Legal Marketing Association-Los Angeles Chapter (LMA-LA). As an Educational Ambassador Sponsor, Berbay will support the LMA-LA’s monthly programs and the Annual Los Angeles Continuing Legal Education Program. LMA-LA provides fundamental legal marketing strategies to industry professionals and is a chapter of […]
“What In-House Counsel Wants”
In October, I attended a Los Angeles Intellectual Property Law Association panel discussion that shared insights on the challenges of and strategies for developing and maintaining successful business relationships with in-house counsel. I attended a very similar panel in November, “What In-House Counsel Want” organized by the Jewish Federation. The distinguished panelists included: David Burg, […]