In our webinar, “Highlights from the 2015 Legal Marketing Association Conference,” Principal Sharon Berman discusses the latest legal marketing trends, including sales lesssons learned from other professional services sectors, big ideas from not-so-big law firms and technologies to keep your marketing relevant.
In our webinar, “Switch to a Niche: Producing and Packaging Your Niche Practice,” Principal Sharon Berman discusses why segmenting your market makes for more effective marketing and how to develop your niche initiative with a broader marketing program.
In our webinar “Tweeting for Business”, Account Manager Erica Hess discusses why professional services firms need Twitter now. You will learn what differentiates Twitter from other social media sites, how to lay a solid foundation for your Twitter presence and how to build a content strategy that sparks conversations and engages followers.
In our webinar “Cliff NotesTM from Marketing Partner Forum”, Senior Account Manager Megan Braverman recaps highlights from the 22nd Annual Marketing Partner Forum (MPF). MPF is attended by marketing partners, in-house counsel and senior-level marketing and business development professionals.
In our webinar “To the Max: 15 Ways to Maximize Your Marketing in 2015”, specifically designed for those marketing a professional service, Principal Sharon Berman explores five ways to rev up your marketing, five marketing building blocks you can’t live without and five marketing actions that will accelerate your results.
In our webinar “Big Firms, Meet Your Match: How Small Firms Level the Playing Field”, Principal Sharon Berman discusses what you can do to narrow the gap between your firm and the big guys, how to package and leverage your expertise, and how to create an online footprint that matches larger firms.
In our webinar “Robust Rainmaking: Moving From Rejection to Resiliency”, Principal Sharon Berman of Berbay Marketing & PR, President David Ackert of Practice Boomers and The Ackert Advisory Group, and Principal Consultant Craig Brown of LawVision Group, discuss how to bounce back from rejection in business development.
In our webinar, “Marketing in the Moment,” principal Sharon Berman discusses how to reinvigorate your marketing to work here and now. The presentation discusses identifying your marketing goldmine, turning content into conversation and filling your business pipeline.
In our webinar, “All About Avvo: Making it Work for You,” lawyers will learn why they should take a closer look at Avvo and how it can help grow their law practice. The presentation discusses your Avvo profile, reviews and ratings.