The 2019 Marketing Partner Forum (MPF) offers a series of workshops, breakouts, keynotes and panels designed for client development partners, rainmakers and the senior legal marketing and business development professionals. The educational content focuses on profitability and client development in a dynamic and competitive legal services market. The 2019 MPF will be held on January…
As the importance of social media among legal consumers continues to grow and evolve, law firms can leverage networks to not only attract followers and share content, but also to implement strategies around engaging directly with the market as a way to drive brand awareness. Account Manager Aly Crea is leading the interactive discussion, “Don’t…
We caught up with our 2017 scholarship recipient, Alyssa Helterbran, to learn more about her career goals and what interests her most about marketing/PR/communications. Q: What interested you in pursuing a degree in communications? A: My interest in communications comes from my solid belief that communication is vital to our survival. I believe that being…
Berbay Marketing & Public Relations has awarded a $1,000 scholarship to Christina Gerecke, a second-year journalism student at the University of Missouri-Columbia. Each year, scholarship applicants are asked to submit an essay answering the question, “What is an example of a company or organization with a strong public relations presence, and what are the main…
Berbay Marketing & PR has added Jamie Yale as Assistant Account Manager. In this role, Jamie will work closely with Berbay’s Account Managers to facilitate marketing and public relations campaigns for professional service clients. Jamie earned a B.A. in Public Relations from the University of Georgia.
Account Manager Aly Crea facilitated the Legal Marketing Association (LMA) West Region’s SoCal August Roundtable “Shining a Spotlight on Your Firm Through Social Media,” which explored what law firms can do to leverage social media networks to attract followers, share content and implement strategies that drive brand awareness. Attendees shared best practices for incorporating social…
Social media has become an inescapable form of communication that’s not going anywhere any time soon. Principal Megan Braverman presented “Harnessing the Power of Social Media” at The Exchange Los Angeles Westside and Century City Collaborative meeting on July 13, 2018. Megan shared important do’s and don’ts of social media marketing and how to establish…
Berbay launched the Law Firm Marketing Catalyst podcast to provide in-depth information on marketing topics such as: business development tips, strategies to fuel revenue growth, latest trends in legal marketing and much more. Listen in each week as Managing Principal Sharon Berman interviews forward-thinking lawyers, law firm management and legal marketers who bring fresh perspectives…
Managing Principal Sharon Berman presented “Branding and Marketing Your Law Firm” at the Orange County Bar Association’s Solo Practitioner/Small Firm Section June Meeting alongside Kevin Brown of The Specialists in Law Firm Marketing. The presentation examined how the practice of law is also a business and why branding is important to increase a firm’s profile…
