‘How to be Your Own PR Firm’ Presented to Rayne Water Dealers
September 2008 Sharon Berman, principal of Berbay Marketing & PR, presented “How to Be Your Own PR Firm” at the 2008 Rayne Dealer Meeting on September 18, 2008, in Pasadena. Ms. Berman discussed the fundamental tools dealers can use to spearhead their own public relations programs to increase their dealerships’ visibility in their target markets….