‘How to be Your Own PR Firm’ Presented to Rayne Water Dealers

September 2008

Sharon Berman, principal of Berbay Marketing & PR, presented “How to Be Your Own PR Firm” at the 2008 Rayne Dealer Meeting on September 18, 2008, in Pasadena. Ms. Berman discussed the fundamental tools dealers can use to spearhead their own public relations programs to increase their dealerships’ visibility in their target markets.

Founded in 1928, Rayne Water Corporation is the industry-leading manufacturer of water conditioning treatments, offering customers high quality products such as water softeners, water purifiers /reverse osmosis systems and drinking water systems.

Ms. Berman has more than 20 years of marketing experience, previously holding marketing management positions in industrial and consumer markets. She has taught Marketing Plan Development at UCLA Extension, and writes regularly on the subject of business development for law firms, financial services, real estate, other professional services and business-to business marketers.

Berbay Marketing & PR is a marketing consulting firm specializing in working with professional services firms: legal, financial services, real estate, and other professional services. The firm is located in Los Angeles, California. The phone is 310/914-4200. The fax is 310/914-4201. The firm’s website is www.berbay.com.

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