Managing Principal Sharon Berman presented “Branding and Marketing Your Law Firm” at the Orange County Bar Association’s Solo Practitioner/Small Firm Section June Meeting alongside Kevin Brown of The Specialists in Law Firm Marketing. The presentation examined how the practice of law is also a business and why branding is important to increase a firm’s profile…
The Legal Sales and Service Organization (LSSO) and Berbay Marketing & Public Relations announced the winners of the 2018 Sales & Service Awards, which recognize sales, business development and marketing professionals who spearheaded initiatives contributing to law firm revenue growth in 2017. The winners include: Sales & Service Executive of the Year: Kristen Leis,…
For the fourth consecutive year, Berbay Marketing & Public Relations will award a $1,000 scholarship to a student pursuing a career in marketing and public relations. Applicants must be enrolled in a four-year accredited college or university and submit a 1,000-word essay to esther@berbay.com by August 1, 2018 at 5:00 p.m. PT. Winners will be…
Women Leaders Forum (WLF) cultivates and supports the advancement of women leaders and spurs a catalyst for change within law firms and other organizations. Founded in 2016 by The Ackert Advisory, KEYGroup and KPMG, WLF’s network provides strategic support, leadership development and management techniques that empower female leaders in law. Berbay is pleased to sponsor WLF’s…
Account Manager Aly Crea participated in the Boston University School of Communication Los Angeles Campus Entertainment Promotion Speaker Series on February 8, 2018. Led by Professor Ben Lasky, the series discussed what it is like working in public relations, drawing from real life pop culture events as well as discussing publicity in traditional media outlets…
If you couldn’t make it to this year’s Marketing Partner Forum in Southern California, tune in to our Cliff Notes™ version with Berbay’s Managing Principal Sharon Berman. We can’t bring you the sun and the sea, but we will bring you key takeaways that law firm marketers will want to know, including: Digital strategy 2.0:…
The Greater Los Angeles Association of Legal Administrators (GLA ALA) Annual Employment Law Forum is a full-day educational program examining employment law updates, employment liability concerns, situational coaching, compensation and benefit trends, as well as tips for identifying high-probability hires. For more than ten years, Berbay Marketing & PR has supported GLA ALA by exhibiting…
We caught up with our 2016 scholarship recipient, Claire Rudder, to learn more about her career goals and what interests her most about marketing/PR/communications. Q: What interested you in pursuing a degree in Media Culture and Communications? A: I love watching the news and reading the paper everyday (yes, I am one of the few left…
Berbay Marketing & Public Relations has awarded a $1,000 scholarship to Alyssa Helterbran, a third-year communications student at California University of Pennsylvania. Scholarship applicants were asked to address the question, “What is an example of a company with a strong public relations presence, and what are the main qualities that go into the company’s PR…
