“The more things change, the more they stay the same.” This saying feels more relevant than ever in today’s public relations landscape. Yes, we’re seeing a wave of transformation. AI can generate content in seconds, newsrooms are increasingly freelance-driven and platforms like Substack are altering how stories reach the public. But despite these shifts, the…
Legal nominations and awards are invaluable. By ranking on prestigious lists, lawyers and law firms can increase their visibility, build their credibility through third-party validation and level the playing field among competitors. Do you get regular emails with the latest and greatest legal ranking that you’ve never heard of and find yourself wondering if it’s…
According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that builds mutually beneficial relationships between organizations and their publics”. If that doesn’t mean much to you, you’re not alone. PR professionals often joke that we have no idea how to explain what we do to…
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations (PR), social media, speaking engagements, search engine optimization (SEO) and more. The fact is everyone would be right because there’s a lot that falls under the marketing umbrella. While these are all distinctive aspects of marketing, they are also very much intertwined. Marketing doesn’t exist in a…
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted third-party credibility via the media. One key part of press release anatomy is the boilerplate: the final paragraph that describes your firm. Like an elevator pitch in written form, the boilerplate…
*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing was viewed until a 1977 landmark Supreme Court decision in Bates v. State Bar of Arizona opened the doors for lawyers to begin advertising for the first time. Lawyers Bates and O’Steen placed an advertisement…
Disappointed in Your Chambers Ranking (Or Lack of One)? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious, and sought-after than others. Chambers and Partners is among those at the top because they have built a reputation for their high degree of selectivity with only 2% of U.S. law firms getting…
What does it take to get a coveted Chambers and Partners ranking? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious and sought-after than others. Chambers and Partners is among those at the top. Yes, we’re here again – the start of Chambers season with submission deadlines due from…
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
