The 2018 LMA Tech West Conference examined the latest trends and issues affecting the legal marketing technology landscape in all stages of the legal sales cycle. Within this were 10 strategies marketing and business development professionals could implement in their law firms to stay at the forefront of a rapidly changing industry.

Law Firms
Handshakes vs. Hashtags: Overcoming Generation Gaps in Your Marketing
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to

