Lessons Learned from Serving Jury Duty
I have worked in the marketing and public relations aspect of the legal industry for almost two years and have read hundreds of cases, and yet I had never experienced firsthand what it is like in a courtroom. That is, until I was given the opportunity to serve as a juror on a jury trial. […]
Nostalgic for Some Good Old-Fashioned Customer Service
Many years ago, when a person needed gasoline, an attendant at the service station would rush out to greet his customer. Wearing a neatly pressed uniform and hat, he would display a bright wide smile and proceed to fill up the tank, clean the windows, check the windshield wipers, and perhaps even hand out some […]
Lawyers…On Uber?
Uber has become a phenomenon in many large US cities, quickly diminishing the need for the traditional yellow taxi cab. In early 2014, Uber co-founder Oscar Salazar saw a need in the health care industry and took Uber one step further. He developed an app called “Pager,” which offers doctor house call services for those […]
How to Sustain an Audience in Business
Sure, attending a business conference or exhibiting at a forum here and there is fine, but the power in attending these events comes from consistency. From having been a sponsor of the Greater Los Angeles Association of Legal Administrators’ Employment Law Forum for several years, it is safe to say that Berbay has created a […]
Market Yourself like a UCLA Ph.D. Candidate Does: Brilliantly
When Alessandro Duranti decided to offer Ph.D. candidates at UCLA the opportunity to describe their research in terms that the average lay person could understand, he thought he was doing the students a favor. The 10-week program would help these young academics connect with a wider audience and give them skills to sell themselves. Duranti […]