How to Ensure a Superior Professional Photo
You’d think it’d be easy…just a smile and a click, right? Contrary to popular belief, taking a great-looking professional photo involves more preparation than that. Photos are a major part of your brand, and an inferior photo can make you look sloppy or unprofessional—exactly the message you don’t want to send. However, it doesn’t have […]
Dear Berbay Blog Series: All Hands on Tweetdeck
Berbay often receives questions about using social-networking services such as Twitter, Facebook and LinkedIn. We recently got an email asking about Tweetdeck, a popular application that enables users to (among other things) update multiple social-media accounts simultaneously. We thought that our response might be of interest to readers of this blog. Dear Berbay, I use numerous […]
The 75-Year-Old SEO Salesperson
At Berbay, our account managers are all relatively young, and very capable. They were talking recently about when they meet with prospective clients, they are often meeting with people at least a decade older than them. Sometimes, they agreed, they get the feeling these prospective clients are thinking, “My kids are this age” or, “This […]