Blog
Thought Leadership
The Problem With Newswire Media Coverage
Over the last six months, the topic of newswires has come up repeatedly, with several seasoned marketers telling us they are surprised we don’t use them. Their surprise surprised us back. Not because newswires disappeared, but because we didn’t realize they were still seen as a meaningful PR strategy. That raises a bigger question: what…
Succession Planning Is a Client Confidence Strategy
A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession planning so easy to avoid, and…
The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage. They may not have chosen each other, they may not always understand each other, but divorce isn’t an option. On one side of the aisle is your brand: your firm’s voice, positioning and the way you want to be perceived by clients, prospects and the…
Announcements
Working and Winning For Our Clients
Why Aren’t AI Tools Citing Your Firm? The Earned Media Fix – Megan Braverman Featured on Personal Injury Mastermind Podcast
For more than three decades, Berbay Marketing & PR has helped law firms build something that advertising alone cannot buy: credibility. As Owner and Principal of Berbay, Megan Braverman has guided plaintiff firms through high-profile litigation, reputation management, and media strategies that establish lasting authority long after a headline fades. As AI-powered search tools increasingly…
Berbay Awards Marketing & PR Scholarship to Rutgers University Student
Berbay Marketing & PR has awarded a $1,000 scholarship to Desiree Lawrence, a student at Rutgers University pursuing a B.A. in Communications. Applicants were asked to submit a creative essay sharing two things they believe Berbay does especially well in marketing the agency, and two areas where we could improve, and explain why. Berbay launched its…
Berbay Named to The Recorder Best Of Hall of Fame for Best PR Agency; Earns Top Rankings in Three Categories
Berbay Marketing & PR has earned Hall of Fame recognition from The Recorder as Best Public Relations Agency, a distinction reserved for organizations that have consistently ranked among the top providers in a category over multiple years. The Recorder also recognized Berbay with individual rankings in 2026 for Best PR Agency, Online/Social Media Marketing Provider and Marketing Provider for Law Firms. The annual Best Of supplement showcases the vendors that lawyers and…
Newsletters
August 2026: The Problem With Newswire Media Coverage
Distributing your press release via a newswire can look a lot like earned media coverage – but looks can be deceiving.
Here’s our take on when to use a newswire, when to pursue a targeted PR campaign, and when the two can work together.
July 2026: How Much Should a Law Firm Spend on Marketing?
We think of this as the million dollar (even billion dollar) question: how much should you spend on marketing and where? The honest answer is – it depends. The right budget depends on your firm’s goals, market, size and growth strategy. Just as important is where that money goes.
June 2026: Succession Planning is a Client Confidence Strategy
Succession planning isn’t just about replacing leadership. It’s about preserving years of client relationships and maintaining confidence through change. Yet many firms only begin the process when retirement is already on the horizon, which is a risky approach.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
MARKETING JARGON DEMYSTIFIED
In our webinar “Marketing Jargon Demystified,” Managing Principal Sharon Berman discusses the marketing lingo you need to know, what these marketing buzzwords mean to your firm and how to transform words into actionable marketing. WATCH
MEDIA TRAINING TIPS
In our most recent webinar “Media Training Tips” Principal Megan Braverman and Account Manager Havonnah Johnson discuss the do’s and don’ts of media interviews; how to prepare, control the message and position yourself as an expert; and handling phone interviews vs. TV interviews. WATCH
Legal Sales and Service Organization Highlights: 13th Annual RainDance Conference
In our webinar “Grow Your Firm’s Business: Top Takeaways From This Year’s Legal Sales and Service Organization’s RainDance Conference” Managing Principal Sharon Berman discusses how to be a rainmaker without a law degree, driving cross-selling to a higher level and using stories to propel sales. WATCH