Blog
Thought Leadership
Are Super Lawyers and Best Lawyers Worth Paying For?
Wondering if paying for directory upgrades is a smart investment for your law firm? We break down the differences between the Super Lawyers directory and the Best Lawyers directory to help you decide.
The Future of PR for Law Firms: Why PR Is Entering a Golden Age
What does the future hold for PR for law firms? As content becomes easier to create, AI reshapes how people discover information and traditional PR tactics evolve, meaningful third-party validation and authority are becoming even more important. Here’s what law firms should know about building real authority.
Building a Law Firm Content Marketing Program That Works
There are numerous ways firms can choose to market their legal services. Of the many options, it’s no secret that content marketing is one of the more resource-intensive approaches. A successful content strategy requires buy-in from managing partners and senior lawyers, and consistent effort to create blog posts, bylined articles, client alerts, webinars, email newsletters,…
Announcements
Working and Winning For Our Clients
Building Credibility for Law Firms – Megan Braverman Interviewed on Judicial Dollars and Cents Podcast
Berbay Owner & Principal Megan Braverman joined the Judicial Dollars and Cents podcast to discuss how law firms build visibility, credibility and revenue through strategic public relations. Drawing on her extensive experience leading high-profile PR campaigns, Megan shares practical strategies for firms to grow their business, as well as the top two marketing mistakes firms…
Why Aren’t AI Tools Citing Your Firm? The Earned Media Fix – Megan Braverman Featured on Personal Injury Mastermind Podcast
For more than three decades, Berbay Marketing & PR has helped law firms build something that advertising alone cannot buy: credibility. As Owner and Principal of Berbay, Megan Braverman has guided plaintiff firms through high-profile litigation, reputation management, and media strategies that establish lasting authority long after a headline fades. As AI-powered search tools increasingly…
Berbay Awards Marketing & PR Scholarship to Rutgers University Student
Berbay Marketing & PR has awarded a $1,000 scholarship to Desiree Lawrence, a student at Rutgers University pursuing a B.A. in Communications. Applicants were asked to submit a creative essay sharing two things they believe Berbay does especially well in marketing the agency, and two areas where we could improve, and explain why. Berbay launched its…
Newsletters
September 2026: The Future of PR for Law Firms – Why PR is Entering a Golden Age
With AI reshaping nearly everything, newsrooms becoming leaner and polished marketing content just a prompt away, it’s tempting to think traditional PR is losing its value.
We think the opposite. When content is everywhere, credibility becomes the differentiator.
Our newsletter looks at why PR’s next era may be its most important yet, and what law firms need to know about building authority in this new age.
August 2026: The Problem With Newswire Media Coverage
Distributing your press release via a newswire can look a lot like earned media coverage – but looks can be deceiving.
Here’s our take on when to use a newswire, when to pursue a targeted PR campaign, and when the two can work together.
July 2026: How Much Should a Law Firm Spend on Marketing?
We think of this as the million dollar (even billion dollar) question: how much should you spend on marketing and where? The honest answer is – it depends. The right budget depends on your firm’s goals, market, size and growth strategy. Just as important is where that money goes.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
Marketing Reset: 5 Steps to Repower Your Mid Year Marketing
In our most recent webinar “Marketing Reset: 5 Steps to Repower Your Mid Year Marketing,” Managing Principal Sharon Berman discusses how to capitalize on this time of year to repower your marketing and your motivation to get it done. Maximize your momentum in the coming months and launch into 2018. WATCH
HIGHLIGHTS FROM THE 2017 LEGAL MARKETING ASSOCIATION CONFERENCE
In our most recent webinar “Highlights from the 2017 Legal Marketing Association Conference ,” Managing Principal Sharon Berman recaps the conference’s highlights, including: creating breakthrough bios, going the distance with digital strategy and winning by wooing the gator brain. WATCH
CLIFF NOTES™ FROM THE ANNUAL MARKETING PARTNER FORUM
In our webinar “Cliff Notes™ from the 24th Annual Marketing Partner Forum,” Principal Megan Braverman covers all the themes from this year’s conference. Megan discusses a range of topics from crafting the perfect pitch and transforming cross-selling to strategic alliances and the changing market for legal services. WATCH