Blog
Thought Leadership
Navigating Confidently in a Litigation PR Campaign
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media and stakeholders can carry just as much weight. In today’s environment, narratives form quickly, and a well-executed litigation PR campaign can help shape that perception. But jumping in without a clear strategy can do more harm than good. …
Handshakes vs. Hashtags: Overcoming Generation Gaps in Your Marketing
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
Is Email Marketing Dead? No, But…
Berbay has long been a proponent of email marketing, particularly the value of sending consistent, highly relevant e-newsletters to targeted audiences. For professional services firms, email has served as a reliable way to reinforce thought leadership and stay top of mind with clients and referral sources. But recent conversations have raised the same question repeatedly:…
Announcements
Working and Winning For Our Clients
Bold Journey Interviews Megan Braverman: The Truth About PR, Power of Unified Data & Investing in Yourself
Berbay Owner & Principal Megan Braverman was featured in an interview with Bold Journey exploring common public relations misconceptions, the importance of data-driven decision-making and her leadership philosophy as a business owner. Read the interview.
How Video is Transforming Legal Marketing – Megan Braverman Featured in LA Times B2B and Daily Journal
In interviews with LA Times B2B and Daily Journal, Berbay Owner & Principal Megan Braverman discussed how attorneys are increasingly incorporating video into their marketing, but emphasized that success requires a strategic approach tailored to the law firm and its target audience. Megan noted that platform choice plays a critical role. “Plaintiff firms often see…
Megan Braverman Featured on The CEO Shift: How to Scale Your Agency Through Systems, Playbooks & Process Clarity
Principal Megan Braverman sat down with host Shawndel Spader for an episode of The CEO Shift, a short-form interview series for agency leaders who are scaling on purpose, not panic. They talked about something most firms overlook: the systems behind sustainable growth. Megan shared how she scaled Berbay through documentation, process clarity and the mindset…
Newsletters
March 2026: Successfully Navigating a Litigation PR Campaign
In high-stakes litigation, winning the case isn’t the only battle. Public perception can influence outcomes, but without a clear litigation PR strategy, media coverage can do more harm than good. Here’s what law firms should consider before launching a campaign.
January 2026: Is Email Marketing Dead? No, But…
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
December 2025: 10 Marketing and Public Relations Lessons from 2025
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
Integrating Laterals Means Integrating Marketing
In the webinar “Integrating Laterals Means Integrating Marketing,” looks at the important role marketing and business development plays in terms of weaving a new lateral into the fabric of your firm. WATCH
Transitioning from Service Partner to Rainmaker
The webinar “Transitioning from Service Partner to Rainmaker” helps uncover the need to emerge from the shadows of other rainmakers and increase your own visibility and credibility. The advantages potential rainmakers can gain are plentiful and this webinar provides the tools and steps needed to complete that transition. WATCH
Your Law Firm Succession Plan
In the webinar “Your Law Firm Succession Plan,” principal Sharon Berman outlines the strategy used for maintaining a successful law firm, including ways to fill the empty rainmaking bench, the integration of marketing and business development, and avoiding common mistakes. WATCH