Blog
Thought Leadership
Succession Planning Is a Client Confidence Strategy
A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession planning so easy to avoid, and…
The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage. They may not have chosen each other, they may not always understand each other, but divorce isn’t an option. On one side of the aisle is your brand: your firm’s voice, positioning and the way you want to be perceived by clients, prospects and the…
Navigating Confidently in a Litigation PR Campaign
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media and stakeholders can carry just as much weight. In today’s environment, narratives form quickly, and a well-executed litigation PR campaign can help shape that perception. But jumping in without a clear strategy can do more harm than good. …
Announcements
Working and Winning For Our Clients
Finance PR That Earns Visibility and Trust – Megan Braverman Guests on The B.L.I.S.S. ETF Marketing Podcast
ETF marketers are competing in a category where product choice is abundant, attention is fractured, and trust is hard to earn. Berbay Owner & Principal Megan Braverman joined The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker to share her perspective on how financial services firms can build visibility and credibility through public relations to…
Lawdragon Names Megan Braverman to 100 Global Leaders in Legal Strategy & Consulting 2026
Berbay Owner & Principal Megan Braverman has been recognized on Lawdragon’s 100 Global Leaders in Legal Strategy & Consulting 2026 list for her pivotal role in driving law firm marketing, business development and growth initiatives. Now in its 12th edition, this list has expanded alongside the industry itself, including more than 100 communications leaders from around the world. Honorees are selected through Lawdragon’s rigorous process, which includes submissions, peer review and vetting, and extensive journalistic research. Lawdragon is a…
Bold Journey Interviews Megan Braverman: The Truth About PR, Power of Unified Data & Investing in Yourself
Berbay Owner & Principal Megan Braverman was featured in an interview with Bold Journey exploring common public relations misconceptions, the importance of data-driven decision-making and her leadership philosophy as a business owner. Read the interview.
Newsletters
May 2026: The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage, and while they may not always see eye to eye, divorce isn’t an option.
On one side is your brand voice and positioning; the other is SEO’s data-driven, algorithm-led structure. The firms that perform best are those that learn how to bring the two into a harmonious union.
March 2026: Successfully Navigating a Litigation PR Campaign
In high-stakes litigation, winning the case isn’t the only battle. Public perception can influence outcomes, but without a clear litigation PR strategy, media coverage can do more harm than good. Here’s what law firms should consider before launching a campaign.
January 2026: Is Email Marketing Dead? No, But…
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
Cliff NotesTM from Marketing Partner Forum
In our webinar “Cliff NotesTM from Marketing Partner Forum”, Senior Account Manager Megan Braverman recaps highlights from the 22nd Annual Marketing Partner Forum (MPF). MPF is attended by marketing partners, in-house counsel and senior-level marketing and business development professionals. WATCH
Big Firms, Meet Your Match: How Small Firms Level the Playing Field
In our webinar “Big Firms, Meet Your Match: How Small Firms Level the Playing Field”, Principal Sharon Berman discusses what you can do to narrow the gap between your firm and the big guys, how to package and leverage your expertise, and how to create an online footprint that matches larger firms. WATCH
Robust Rainmaker: Moving From Rejection to Resiliency
In our webinar “Robust Rainmaking: Moving From Rejection to Resiliency”, Principal Sharon Berman of Berbay Marketing & PR, President David Ackert of Practice Boomers and The Ackert Advisory Group, and Principal Consultant Craig Brown of LawVision Group, discuss how to bounce back from rejection in business development. WATCH