Blog
Thought Leadership
The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage. They may not have chosen each other, they may not always understand each other, but divorce isn’t an option. On one side of the aisle is your brand: your firm’s voice, positioning and the way you want to be perceived by clients, prospects and the…
Navigating Confidently in a Litigation PR Campaign
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media and stakeholders can carry just as much weight. In today’s environment, narratives form quickly, and a well-executed litigation PR campaign can help shape that perception. But jumping in without a clear strategy can do more harm than good. …
Handshakes vs. Hashtags: Overcoming Generation Gaps in Your Marketing
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
Announcements
Working and Winning For Our Clients
Lawdragon Names Megan Braverman to 100 Global Leaders in Legal Strategy & Consulting 2026
Berbay Owner & Principal Megan Braverman has been recognized on Lawdragon’s 100 Global Leaders in Legal Strategy & Consulting 2026 list for her pivotal role in driving law firm marketing, business development and growth initiatives. Now in its 12th edition, this list has expanded alongside the industry itself, including more than 100 communications leaders from around the world. Honorees are selected through Lawdragon’s rigorous process, which includes submissions, peer review and vetting, and extensive journalistic research. Lawdragon is a…
Bold Journey Interviews Megan Braverman: The Truth About PR, Power of Unified Data & Investing in Yourself
Berbay Owner & Principal Megan Braverman was featured in an interview with Bold Journey exploring common public relations misconceptions, the importance of data-driven decision-making and her leadership philosophy as a business owner. Read the interview.
How Video is Transforming Legal Marketing – Megan Braverman Featured in LA Times B2B and Daily Journal
In interviews with LA Times B2B and Daily Journal, Berbay Owner & Principal Megan Braverman discussed how attorneys are increasingly incorporating video into their marketing, but emphasized that success requires a strategic approach tailored to the law firm and its target audience. Megan noted that platform choice plays a critical role. “Plaintiff firms often see…
Newsletters
May 2026: The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage, and while they may not always see eye to eye, divorce isn’t an option.
On one side is your brand voice and positioning; the other is SEO’s data-driven, algorithm-led structure. The firms that perform best are those that learn how to bring the two into a harmonious union.
March 2026: Successfully Navigating a Litigation PR Campaign
In high-stakes litigation, winning the case isn’t the only battle. Public perception can influence outcomes, but without a clear litigation PR strategy, media coverage can do more harm than good. Here’s what law firms should consider before launching a campaign.
January 2026: Is Email Marketing Dead? No, But…
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
Highlights from the 2015 Legal Marketing Association Conference
In our webinar, “Highlights from the 2015 Legal Marketing Association Conference,” Principal Sharon Berman discusses the latest legal marketing trends, including sales lesssons learned from other professional services sectors, big ideas from not-so-big law firms and technologies to keep your marketing relevant. WATCH
Switch to a Niche: Producing and Packaging Your Niche Practice
In our webinar, “Switch to a Niche: Producing and Packaging Your Niche Practice,” Principal Sharon Berman discusses why segmenting your market makes for more effective marketing and how to develop your niche initiative with a broader marketing program. WATCH
Tweeting for Business
In our webinar “Tweeting for Business”, Account Manager Erica Hess discusses why professional services firms need Twitter now. You will learn what differentiates Twitter from other social media sites, how to lay a solid foundation for your Twitter presence and how to build a content strategy that sparks conversations and engages followers. WATCH