January 2010 Berbay Marketing & PR, a marketing consulting firm specializing in working with professional services firms, exhibited at the Association of Southern California Defense Counsel (ASCDC) and Construction Defect Claim Managers Association 2009 Construction Defect Seminar and Holiday Party. The event was held on Thursday, December 10, 2009, at the Hilton Hotel in Costa…
November 2009 Megan Braverman and Maggie Lukaszewicz, Account Managers at Berbay Marketing & PR presented “Social Media: Bridging the Networking GAAP” to the California Society of CPAs’ Industry Section on November 18, 2009. The presentation reviewed the “big three” professional networking sites, LinkedIn, Twitter and Facebook, as well as offered advice on how CPAs can…
In this issue: 2009-04 September 2009 Berbay Marketing & PR provides the Marketing Spotlight E-Newsletter as an update on trends in professional services marketing. We hope you find this information useful; however, if you’d like to be removed from the distribution, please click on the SafeUnsubscribe link at the bottom of the e-mail. SITE…
Search Engine Optimization Search engine optimization (SEO) refers to the strategy of making your firm’s web pages accessible to the search engines and doing it in a way that makes your page come out in the top search results for the relevant keyword. There are two types of optimization: Organic search engine optimization refers to…
July 2009 Berbay Marketing & PR has announced two promotions: Megan Braverman, previously Assistant Account Manager, has been promoted to Account Manager, and Summer Vernon, formerly Marketing Assistant, has advanced to the position of Assistant Account Manager. Megan will continue to spearhead client projects and build on her demonstrated leadership skills. Summer will expand her…
July 2009 Berbay Marketing & PR sponsored, “Resurrecting Your Nest Egg” presented by the Greater Los Angeles Chapter Association of Legal Administrators (GLAALA) Small Firm Section on July 16, 2009. The presentation included a roundtable discussion with speakers Glennda Adair, a representative for Natalie Pace, and Shelley Whizin, a representative for Green Goddess Investment Club….
June 2009 Sharon Berman, Principal of Berbay Marketing & PR, moderated a panel discussion presented by the Los Angeles chapter of the Legal Marketing Association (LMA-LA): “Best Practices: Implementing Client Surveys in Law Firms.” Panelists for the June 17 program were Vickie Spang, CMO of Sheppard Mullin Kathleen Flynn, CMO of Sedgwick Larry Kohn, Kohn…
March 2009 Berbay Marketing & PR was selected to oversee the public relations for the 2009 Benjamin S. Crocker Symposium on Real Estate Law & Business, presented by The Real Property Section of the Los Angeles County Bar Association and The Richard S. Ziman Center for Real Estate at UCLA. Sponsored by major Southern California…
January 2009 Berbay Marketing & PR received a PRism award and an Award of Excellence from the Public Relations Society of America-Los Angeles Chapter for materials created for two of their clients: Sheldon Mak Rose & Anderson PC (SMRA), an intellectual property law firm, and Horvitz & Levy LLP, the nation’s largest civil appellate firm….
