Senior Account Manager Megan Braverman was featured in Los Angeles Business Journal’s Executive Style section for her designer look and fashion-forward sense of style. In the article, Ms. Braverman describes her style as brand agnostic. “I don’t need to buy specific brands. Some people really love Louis Vuitton, and Louis Vuitton is really nice, but…
Couldn’t make it to this year’s Legal Marketing Association Conference? Join us on Tuesday, April 21, 2015, at 11:00 a.m. PT for a complimentary webinar recapping key takeaways. From creating the perfect law firm experience to attracting the attention of in-house counsel, Principal Sharon Berman will share the latest legal marketing trends, including sales lessons…
How much business is your firm willing to hand over to the competition if you do not consistently incorporate blogs and other social media outlets – LinkedIn, Facebook, Twitter and Google+ – into your marketing strategy?
Our latest white paper, “Marketing in the Moment: Make Your Marketing Work Here & Now,” is now available for download. Principal Sharon Berman discusses identifying your marketing goldmine, turning content into conversation and filling your business pipeline.
The 3-D effects of a Universal Studios ride make you believe you are about to be devoured by a wild monster. Many professionals feel this way about marketing today – having to tame a beast with an increasing number of appendages, such as social media, and with a voracious appetite for content.
Targeting a narrow market can yield more profitable results than pursuing a wider field. Join Principal Sharon Berman for our free webinar, “Switch to a Niche: Producing and Packaging Your Niche Practice” on Thursday, March 19 at 11:00 a.m. PT. The webinar will cover why segmenting your market makes for the most effective marketing, how…
The fourth annual Real Estate & Law (REAL) Symposium concluded yet another successful conference, held on February 11, 2015, at Stanford University. Since its inception, Berbay Marketing & Public Relations has served as media sponsor; Account Manager Erica Hess has been an instrumental member of the marketing committee. Attendees heard from keynote speakers John G….
Berbay Marketing & Public Relations is sponsoring the Legal Sales and Service Organization’s (LSSO) inaugural legal industry awards. Berbay will present the awards during the 12th Annual RainDance Conference, the senior-level conference for today’s law firm business development and service leaders, held June 10-11 in Chicago, IL. Winners will be recognized for individual and team…
You may be hearing a lot about content marketing lately, but may not be clear as to what it is and why you need to make it part of your marketing now.
Do a Google search and you find that content marketing has many definitions, all of them with a common thread: providing informative and valuable material that attracts and engages your audience.
