Account Manager Erica Hess was selected to be featured in the Member Spotlight for the Legal Marketing Association (LMA). In the piece, Ms. Hess discusses her career in the legal marketing industry and how she managed challenging situations. Ms. Hess has been a member of LMA since 2011. Founded in 1985, LMA brings together over…
Senior Account Manager Megan Braverman provided her personal insight on a career in public relations to students of the Principles and Practices of Public Relations class at California State University, Los Angeles. Ms. Braverman discussed the fundamentals of PR, including the difference between reactive and proactive media, the structure of a pitch and the process…
Did you miss the 2014 Legal Marketing Association Conference in Orlando? If you did, tune in to our complimentary webinar on Thursday April 17 at 11am PT focusing on key conference takeaways. Account Manager Erica Hess will discuss how to position your firm as a desirable option for in-house counsel, the “perfect” law firm experience,…
Berbay Marketing & Public Relations, specializing in law firms and professional services firms, welcomes Jasmin Vasquez as Assistant Account Manager. She works closely with the account managers to help develop and execute multiple projects and tasks for various clients, including building media lists, drafting press releases and creating website material. “Jasmin’s hands on marketing and…
Whether your firm has public relations professionals working on your behalf, or you are a do-it-yourself shop, join us on April 3 at 11am PT for a 45-minute webinar that will teach you how to showcase your expertise and use it to your advantage. In this complimentary webinar, you will learn techniques used by PR…
Our newly published white paper, “Tackling the Empty Rainmaking Bench”, discusses the importance and process of creating depth in a firm’s business development process by creating and maintaining a solid team of rainmakers. “Tackling the Empty Rainmaking Bench” is now available for download.
Berbay Marketing & PR will serve as a 2014 Educational Ambassador Sponsor for the Legal Marketing Association-Los Angeles Chapter (LMA-LA), as well as the Legal Marketing Association-Bay Area Chapter. Berbay has served as an Educational Ambassador Sponsor since 2009, supporting monthly programs and their annual conference. LMA is a not-for-profit organization founded in 1985, and…
Principal Sharon Berman discussed, “The Power of Public Relations: How PR Gives Your Content Credibility” as a panelist at the 8th annual Small Business Summit sponsored by the L.A. Area Chamber of Commerce. Ms. Berman focused on the credibility a strategic public relations campaign can provide small businesses through various media channels. Presented by the…
Berbay Marketing & PR Marketing and Public Relations Principal Sharon Berman presented, “Current Trends in Marketing and Public Relations” to the Orange County Association of Legal Administrators (OC-ALA) on Tuesday November 19, 2013. Ms. Berman shared the latest trends in marketing and business development, such as the emergence of new search engine optimization strategies, the…
