Bylined articles, wherein an attorney authors an article for a publication, can be incredibly valuable to your law firm’s PR efforts. Fortunately, there are plenty of opportunities for placing bylined articles as a “guest author” in industry magazines and on websites. But why are these articles so valuable and, moreover, why would an attorney want…
High-stakes litigation plays out in the media as much as it does in the courtroom. Celebrity and high-profile trials can create a media frenzy, or if used correctly can influence the litigation and public opinion positively. I recently attended “In the Hot Seat: The Media’s Impact on High Profile Litigation,” a forum hosted by the…
Whether you’re a social media novice or a pro, you need to be aware of the ethical standards that lawyers are expected to meet … and not cross. These standards apply if you’re using social media as a marketing tool for your firm, of course, but can also apply to your own personal online activity….
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already coming in.” “If I focus on a niche, I’ll lose other business.” All of which may be true but isn’t going to be a sustainable approach to obtaining more clients…
Social Media Content Ideas for Your Legal Practice Managing social media accounts can be a full-time job, but many law firms don’t have the staff or time to keep their profiles up-to-date and engaging. Thinking up ideas for social media content seems simple if you’ve never managed a business account. But once you’re staring at…
Demonstrate a firm handshake when you meet a person, especially if it’s someone you want to make a good impression on, like a prospective employer or client. Seems simple to understand and to do, doesn’t it? Well, it must not be, because we meet plenty of people who grip our offered hand with a “limp…
We constantly hear the terms “marketing” and “business development” used interchangeably, often with respect to law firms, but how do they differ? What do each of these strategies entail and how should they be utilized within a law firm setting to grow business? Typically, since clients hire individual lawyers rather than law firms, it’s pretty…
