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Meet The Team
Experience. Expertise. Passion.
Bringing more than three decades of industry-leading marketing and public relations expertise.
Blog
Thought Leadership
The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage. They may not have chosen each other, they may not always understand each other, but divorce isn’t an option. On one side of the aisle is your brand: your firm’s voice, positioning and the way you want to be perceived by clients, prospects and the…
Navigating Confidently in a Litigation PR Campaign
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media and stakeholders can carry just as much weight. In today’s environment, narratives form quickly, and a well-executed litigation PR campaign can help shape that perception. But jumping in without a clear strategy can do more harm than good. …
Handshakes vs. Hashtags: Overcoming Generation Gaps in Your Marketing
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
Case Studies
Working and Winning For Our Clients
Email Campaign Drives Immediate Business for Newly Launched Firm
Client: Los Angeles boutique tax and business management firm catering to high-net-worth individuals Challenge: The client was launching as a new firm with a modern, tech-forward brand with a highly relationship-driven client base. While the team excelled at white-glove, one-to-one outreach, they were hesitant to implement an email marketing strategy to announce the firm, worried that it would feel too impersonal or spammy. Berbay’s goal was to demonstrate that an e-newsletter…
Boosting Emerging Real Estate Firm’s Standing through Nominations and Rankings
Client: Nationwide private commercial real estate lender Challenge: A commercial real estate lender sought to enhance their visibility and credibility in a competitive market, where they faced the challenge of competing against firms with 10 to 20 years more experience. Despite their success, they lacked a strong digital presence and had not promoted their achievements, which limited…
Transforming Lead Generation and ROI Tracking for Long-Term Growth
Client: A nationwide nursing home abuse law firm Challenge: The firm was unable to monitor the effectiveness of its marketing efforts and ROI of multiple campaigns. Work: The Berbay team went to work, executing on multiple phases: Customized CRM: Using the current CRM, instead of spending money and resources getting a new one, we customized their platform…