Email Campaign Drives Immediate Business for Newly Launched Firm
Client: Los Angeles boutique tax and business management firm catering to high-net-worth individuals Challenge: The client was launching as a new firm with a modern, tech-forward brand with a highly relationship-driven client base. While the team excelled at white-glove, one-to-one outreach, they were hesitant to implement an email marketing strategy to announce the firm, worried that it would feel too impersonal or spammy. Berbay’s goal was to demonstrate that an e-newsletter…
