Creating Lasting Impressions Through Consistent Communication
I recently experienced some excellent examples of why it’s critical to consistently remain in front of prospective clients, especially through email, direct mail, and social media. As professionals, we need to make a lasting impression so that clients will be familiar with us when they need us; we also need to be in front of […]
When Joining a Professional Organization, Go All In
The Los Angeles County Economic Development Corporation is an untapped resource for businesses. I learned this recently when Nancy Jordan, one of the LAEDC’s regional managers, met with our team to let us know what the organization does for its “clients.” Their website is www.laedc.org. Earlier in her career, Nancy was in association management working […]
The Etiquette of a Referral
Creating a referral network is an important aspect of many professional service providers’ marketing plans. At a recent networking breakfast, I was reminded of an important—yet little discussed—aspect of referral etiquette, a concept that warrants further discussion. Let’s call the person who makes the referral to you the initiating party, or IP. Suppose you receive […]