Wrapping the Substance in Sizzle
Marketing a professional services firm depends a great deal on packaging, and almost everyone has a story to tell whether they realize it or not. Lately, we’ve talked with several law and other professional services firms who had some terrific material to “package,” but had not taken advantage of it. As we assessed their situation […]
Berbay Corp. Promotes CREW-LA’s Wine Tasting/Silent Auction Fundraiser
Senior Account Manager Beth Miller and Account Manager Megan Braverman promote CREW-LA’s 24th Annual Wine Tasting & Silent Auction fundraiser “CREWsing the World of Wine” at the Museum of Design Art and Architecture (MODAA) in Culver City on Oct. 7. Berbay Marketing & PR has provided marketing and public relations services to CREW-LA since 2006.
Build Now, Benefit Later
As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of building relationships while employed by a firm or in the corporate world. Those relationships will hold you in good stead if you should decide to become your own boss. This particular attorney started his own […]
Berbay Corp. Selected as Finalist for the PRSA-LA 2010 PRism Awards
December 2010 Berbay Marketing & PR has been presented with an Award of Excellence by the Public Relations Society of America-Los Angeles Chapter in the category of Special Purpose/Creative Materials. Berbay was named for designs created and developed on behalf of their client Beaumont Gitlin & Tashjian, a law firm that specializes in working with […]
Service Beyond Borders
Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was reminded about some time-honored marketing do’s and don’ts. One incident demonstrated how even small messages can make a big difference. When we were in Turkey, we stopped outside one of the hotel’s restaurants to read […]