Why Set Google Alerts?
How do you stay up-to-date on the latest trends in your industry? What are people saying about you and your firm? To answer these questions, set up a Google Alert. A Google Alert is a program which monitors the web and sends you relevant email updates on your search term or query. To stay current […]
How to Make Sure Your Marketing Campaign Isn’t a Flop
By: Sharon Berman
Published: Rain Today
Is my marketing working?
That is one of the fundamental questions professional services marketers ask themselves—and is asked even more often by their management. The only way to know is to measure your marketing results, and that has proven notoriously difficult in the field of professional services.