Blog
Thought Leadership
Building a Law Firm Content Marketing Program That Works
There are numerous ways firms can choose to market their legal services. Of the many options, it’s no secret that content marketing is one of the more resource-intensive approaches. A successful content strategy requires buy-in from managing partners and senior lawyers, and consistent effort to create blog posts, bylined articles, client alerts, webinars, email newsletters,…
The Problem With Newswire Media Coverage
Over the last six months, the topic of newswires has come up repeatedly, with several seasoned marketers telling us they are surprised we don’t use them. Their surprise surprised us back. Not because newswires disappeared, but because we didn’t realize they were still seen as a meaningful PR strategy. That raises a bigger question: what…
Succession Planning Is a Client Confidence Strategy
A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession planning so easy to avoid, and…
Announcements
Working and Winning For Our Clients
Building Credibility for Law Firms – Megan Braverman Interviewed on Judicial Dollars and Cents Podcast
Berbay Owner & Principal Megan Braverman joined the Judicial Dollars and Cents podcast to discuss how law firms build visibility, credibility and revenue through strategic public relations. Drawing on her extensive experience leading high-profile PR campaigns, Megan shares practical strategies for firms to grow their business, as well as the top two marketing mistakes firms…
Why Aren’t AI Tools Citing Your Firm? The Earned Media Fix – Megan Braverman Featured on Personal Injury Mastermind Podcast
For more than three decades, Berbay Marketing & PR has helped law firms build something that advertising alone cannot buy: credibility. As Owner and Principal of Berbay, Megan Braverman has guided plaintiff firms through high-profile litigation, reputation management, and media strategies that establish lasting authority long after a headline fades. As AI-powered search tools increasingly…
Berbay Awards Marketing & PR Scholarship to Rutgers University Student
Berbay Marketing & PR has awarded a $1,000 scholarship to Desiree Lawrence, a student at Rutgers University pursuing a B.A. in Communications. Applicants were asked to submit a creative essay sharing two things they believe Berbay does especially well in marketing the agency, and two areas where we could improve, and explain why. Berbay launched its…
Newsletters
August 2026: The Problem With Newswire Media Coverage
Distributing your press release via a newswire can look a lot like earned media coverage – but looks can be deceiving.
Here’s our take on when to use a newswire, when to pursue a targeted PR campaign, and when the two can work together.
July 2026: How Much Should a Law Firm Spend on Marketing?
We think of this as the million dollar (even billion dollar) question: how much should you spend on marketing and where? The honest answer is – it depends. The right budget depends on your firm’s goals, market, size and growth strategy. Just as important is where that money goes.
June 2026: Succession Planning is a Client Confidence Strategy
Succession planning isn’t just about replacing leadership. It’s about preserving years of client relationships and maintaining confidence through change. Yet many firms only begin the process when retirement is already on the horizon, which is a risky approach.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
MARKETING JARGON DEMYSTIFIED
In our webinar “Marketing Jargon Demystified,” Managing Principal Sharon Berman discusses the marketing lingo you need to know, what these marketing buzzwords mean to your firm and how to transform words into actionable marketing. WATCH
MEDIA TRAINING TIPS
In our most recent webinar “Media Training Tips” Principal Megan Braverman and Account Manager Havonnah Johnson discuss the do’s and don’ts of media interviews; how to prepare, control the message and position yourself as an expert; and handling phone interviews vs. TV interviews. WATCH
Legal Sales and Service Organization Highlights: 13th Annual RainDance Conference
In our webinar “Grow Your Firm’s Business: Top Takeaways From This Year’s Legal Sales and Service Organization’s RainDance Conference” Managing Principal Sharon Berman discusses how to be a rainmaker without a law degree, driving cross-selling to a higher level and using stories to propel sales. WATCH