Blog
Thought Leadership
Navigating Confidently in a Litigation PR Campaign
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media and stakeholders can carry just as much weight. In today’s environment, narratives form quickly, and a well-executed litigation PR campaign can help shape that perception. But jumping in without a clear strategy can do more harm than good. …
The Importance of Legal Directories in Law Firm PR: Comparing Guides & Examining Effectiveness
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directory is a searchable database of attorneys sorted by location, practice area and other attributes. An entry might include a lawyer’s firm affiliation, their contact information and…
Is this Legal Ranking Legitimate? How to Recognize a Vanity Lawyer Award Scam
Legal nominations and awards are invaluable. By ranking on prestigious lists, lawyers and law firms can increase their visibility, build their credibility through third-party validation and level the playing field among competitors. Do you get regular emails with the latest and greatest legal ranking that you’ve never heard of and find yourself wondering if it’s…
Announcements
Working and Winning For Our Clients
Bold Journey Interviews Megan Braverman: The Truth About PR, Power of Unified Data & Investing in Yourself
Berbay Owner & Principal Megan Braverman was featured in an interview with Bold Journey exploring common public relations misconceptions, the importance of data-driven decision-making and her leadership philosophy as a business owner. Read the interview.
How Video is Transforming Legal Marketing – Megan Braverman Featured in LA Times B2B and Daily Journal
In interviews with LA Times B2B and Daily Journal, Berbay Owner & Principal Megan Braverman discussed how attorneys are increasingly incorporating video into their marketing, but emphasized that success requires a strategic approach tailored to the law firm and its target audience. Megan noted that platform choice plays a critical role. “Plaintiff firms often see…
Megan Braverman Featured on The CEO Shift: How to Scale Your Agency Through Systems, Playbooks & Process Clarity
Principal Megan Braverman sat down with host Shawndel Spader for an episode of The CEO Shift, a short-form interview series for agency leaders who are scaling on purpose, not panic. They talked about something most firms overlook: the systems behind sustainable growth. Megan shared how she scaled Berbay through documentation, process clarity and the mindset…
Newsletters
January 2026: Is Email Marketing Dead? No, But…
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
December 2025: 10 Marketing and Public Relations Lessons from 2025
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
October 2025: Turn Speaking Engagements Into New Business
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
Marketing Reset: 5 Steps to Repower Your Mid Year Marketing
In our most recent webinar “Marketing Reset: 5 Steps to Repower Your Mid Year Marketing,” Managing Principal Sharon Berman discusses how to capitalize on this time of year to repower your marketing and your motivation to get it done. Maximize your momentum in the coming months and launch into 2018. WATCH
HIGHLIGHTS FROM THE 2017 LEGAL MARKETING ASSOCIATION CONFERENCE
In our most recent webinar “Highlights from the 2017 Legal Marketing Association Conference ,” Managing Principal Sharon Berman recaps the conference’s highlights, including: creating breakthrough bios, going the distance with digital strategy and winning by wooing the gator brain. WATCH
CLIFF NOTES™ FROM THE ANNUAL MARKETING PARTNER FORUM
In our webinar “Cliff Notes™ from the 24th Annual Marketing Partner Forum,” Principal Megan Braverman covers all the themes from this year’s conference. Megan discusses a range of topics from crafting the perfect pitch and transforming cross-selling to strategic alliances and the changing market for legal services. WATCH