Ever wonder what the difference is between sales and marketing? Advertising and PR? SEO, SEM and PPC? More importantly, what does it all mean to you and your firm? In our webinar “Marketing Jargon Demystified,” Managing Principal Sharon Berman discusses the marketing lingo you need to know, what these marketing buzzwords mean to your firm and how to transform these words into actionable marketing.

October 2025: Turn Speaking Engagements Into New Business
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now

