Marketing Both Bling & Brains

Sharon Berman, principal of Berbay Marketing & Public Relations, was a featured presenter at the 38^th Antique Jewelry & Art Conference in New York in July.

Her session, “Marketing Both Bling & Brains,” focused on how professionals in any industry – in this case jewelry – can differentiate themselves in a crowded market. By leveraging their expertise and positioning themselves as experts in the media, jewelry industry professionals can increase their visibility and reinforce their credibility.

In addition to her career as a marketing and PR leader, Berman is a longtime jewelry collector and blogger.