Sharon Berman, principal of Berbay Marketing & Public Relations, was a featured presenter at the 38th Antique Jewelry & Art Conference in New York in July.
Her session, “Marketing Both Bling & Brains,” focused on how professionals in any industry – in this case jewelry – can differentiate themselves in a crowded market. By leveraging their expertise and positioning themselves as experts in the media, jewelry industry professionals can increase their visibility and reinforce their credibility.
In addition to her career as a marketing and PR leader, Berman is a longtime jewelry collector and blogger.
“We’ve retained and hired numerous PR firms in the past and based on the experience we’ve had with Berbay, we think they are at the top of the list and the best PR firm we’ve worked with in our careers.” - Steve Huntley
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