ETF marketers are competing in a category where product choice is abundant, attention is fractured, and trust is hard to earn. Berbay Owner & Principal Megan Braverman joined The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker to share her perspective on how financial services firms can build visibility and credibility through public relations to support business growth.
In this episode, you will learn:
• Why visibility is not the same as credibility: How financial firms can be seen without being trusted, and what ETF marketers need to do to bridge that gap.
• How finance PR supports modern ETF discovery: Why credible third-party mentions, expert commentary, and educational thought leadership matter as advisors and investors research firms across search, social, media, and AI-assisted tools.
• How to make an ETF story more repeatable: Why a fund’s strategy, audience, purpose, and market relevance need to be explained in language the market can remember and reuse.
• Why “listen first, sell later” belongs in ETF marketing: How audience understanding shapes better messaging, better content, better media outreach, and stronger advisor relationships.
• How purpose fits into ETF marketing: Why a firm’s “why” can help clarify the audience it serves, the story it tells, and the trust it earns.
