Client: Los Angeles trial law firm specializing in personal injury, class actions and mass torts Challenge: An established plaintiff’s trial law firm lacked a sophisticated intake process, which resulted in neglected leads and missed opportunities. Without a centralized infrastructure or reliable data to assess what was working, the firm couldn’t effectively evaluate marketing ROI or…
Client: A nationwide nursing home abuse law firm Challenge: The firm was unable to monitor the effectiveness of its marketing efforts and ROI of multiple campaigns. Work: The Berbay team went to work executed on multiple phases: Customized CRM: Using the current CRM, instead of spending money and resources getting a new one, we customized their platform…
Client: Civil Appellate Law Firm Challenge: One of the nation’s leading civil appellate firms struggled to identify where to allocate the firm’s marketing budget. Marketing efforts were ad hoc and without tools to capture ROI or benchmark success. The firm also didn’t know if they were missing opportunities. Without a comprehensive overview of where time and resources…
Client: Nationwide private commercial real estate lender Challenge: A commercial real estate lender sought to enhance their visibility and credibility in a competitive market, where they faced the challenge of competing against firms with 10 to 20 years more experience. Despite their success, they lacked a strong digital presence and had not promoted their achievements, which limited…
Client: A real estate investment and asset management firm. Challenge: A well-established real estate investment and asset management firm specializing in multifamily operations and acquisitions on the west coast wanted to increase its visibility in the media. Despite their deep expertise in the multifamily market, the firm historically took a backseat with their marketing and was…
Client: International real estate investment firm based in the U.S Challenge: An international real estate investment firm was known primarily for its investment platform—not strategy and unique opportunities. Work: Berbay uncovered that the client has a unique investment strategy with hotels, office spaces, multifamily and mixed-use properties. We took a strategic approach to revamp all marketing material comprehensively…
Client: International real estate investment firm based in the U.S Challenge: A real estate investment firm wanted to increase new and repeat investors nationally and internationally. Work: Berbay was tasked with expanding awareness and educating on the benefits of the firm’s investment platform. We took a media-forward approach to obtain coverage on the platform and ensure the firm’s…
Client: Privately held real estate investment and private equity firm Challenge: The California-based firm acquired a large plot of land in northern Nevada to be used for industrial, commercial and residential purposes. It was critical that the local community be onboard to successfully move the project forward. Work: Berbay executed a media campaign, including press conferences, press releases…
Client: Plaintiff Trial Law Firm Challenge: A plaintiff trial law firm filed a lawsuit against a government entity and its department, alleging negligence in the handling of sensitive information that was subsequently posted online. The client wanted to put pressure on the defendants to resolve the matter quickly and amicably while ensuring the affected individuals…
