The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they approach marketing and public relations. The continued shrinking of newsrooms, escalating advertising costs and heightened reputational risks were just a few of the issues impacting how professional services firms build visibility and credibility. As the…
If you haven’t paid much attention to Substack or wrote it off as another platform that wouldn’t gain traction, five million paid subscribers and nearly 74 million site visitors say otherwise. And perhaps most telling, Substack received more site visits than The Wall Street Journal and CBS News this past June. What began as a way…
