Berbay Owner & Principal Megan Braverman was featured in an interview with Bold Journey exploring common public relations misconceptions, the importance of data-driven decision-making and her leadership philosophy as a business owner.
In the conversation, Megan cuts through some of the biggest misconceptions about PR—from the myth that it’s “just press releases” to the misunderstanding that PR can be switched on and off. She discusses how real PR is built on thought leadership, strategic positioning and relationship building.
Megan also shared how she is transforming Berbay’s operations through centralized data, building a unified infrastructure that helps make smarter, faster business decisions. She emphasized that every business owner should be thinking about this: “Your data can’t live in silos; it has to work together.”
The interview closes on a personal note, “I’m a big believer in self-care and investing in myself. That balance allows me to show up better as both a mom and a business owner,” she said.
