Marketing for Law Firms
Your law firm deserves more business. Great marketing can make it happen.
Berbay Corp. is a marketing consultancy with extensive experience creating effective marketing and public relations programs for law firms, practice groups within law firms, and individual attorneys. Since opening our doors in Los Angeles nearly two decades ago, our law firm marketing and public relations specialists have developed and implemented business development programs across a range of legal practice areas, including intellectual property, litigation, corporate, real estate, insurance, energy, personal injury, employment, trusts and estates and more. While we are based in Southern California, we put our marketing expertise to work for law firms of all sizes throughout California and across the country.
We deliver a range of marketing and PR services to attorneys and their firms including:
- Public relations programs to enhance your law firm’s visibility and reinforce your credibility. These PR programs encompass positioning attorneys as expert spokespeople with the media, obtaining speaking engagements, developing press releases, pitching stories to the media, placing bylined articles, exhibiting at conferences, and more.
- Websites to showcase your legal expertise and experience, success, and points of differentiation.
- Online marketing programs, including search engine optimization (SEO), which increases the potential that prospective clients will find you when they search online for a lawyer with your skills.
- Marketing materials for a memorable leave-behind.
- Direct mail/email programs to keep you in front of your target markets – other lawyers, in-house counsel, professionals, businesspeople, and consumers.
- Advertising campaigns which create and maintain awareness of your specific legal expertise.
- Submitting nominations for lists and rankings of leading lawyers in your practice area.
- Leveraging social media, which expands your reach in communicating your legal experience and expertise.
We align our law firm marketing and business development tactics with one end goal in mind: generating leads from qualified prospective clients. We base our marketing and public relations programs for lawyers and law firms on the foundational element of a successful marketing initiative: a streamlined marketing plan that establishes a consensus on your firm’s marketing objectives, positioning, and communication points.
We have the professional experience and expertise to help you develop more of the kind of legal business you want.
Click to read examples of marketing and public relations successes we’ve achieved for law firms.
Click on this link to find out how we differ from other marketing and public relations firms.
Contact us to find out how we can put our creativity and skills to work for you.
