Client: Property Management Company Challenge: Update website to better showcase long-term experience. Our Work: We interviewed clients for testimonials; evaluated directories/listings and recommended participation; project managed site development, drafted copy, and created strategy to introduce site and generate leads. Value: The firm received value from the following: - Showcased expertise – Enhanced site better described and showcased track record of success.
- Third party validation – Multiple testimonials reinforced credibility.
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Industry Financial Services/Real Estate Client: Managing Broker-Dealer – Securitized Tenant-in-Common Challenge: Expanding top-of-mind awareness and name recognition of financial services. Our Work: We attracted media attention with enticing article and story ideas; placed bylined articles; positioned firm management as expert spokespeople; obtained high profile speaking engagements; and, secured relevant rankings. Value: The firm reaped benefits from the following: - Enhanced visibility – A steady stream of articles, interviews, and profiles, increased the firm’s visibility and reinforced its key-player status in financial services
- Reinforced credibility – Third-party validation resulting from speaking, and media attention emphasized their credibility and top-market positioning in financial services
- Leveraging – Using marketing material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of the marketing investment.
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